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Airplane Costume

Fail

Shoppers spend an estimated $18K a year here, so Airplane Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$18K/yr63K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
47%top-5 click share · 20 brands · 36 sellers

Flapen Score

Airplane Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Airplane Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airplane Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Airplane Costume 63K times last year and spent an estimated $18K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
0.8%
Market size, estimated
$18Ka year
Peak month
October32.4× the quietest month
Top search term
airplane costume25K searches a year

02 · Price

A sale here is worth $34.98.

Listings sell for $34.98 on average, from $12.76 to $66.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $34.98 that is $0 to $3K a year per listing.

Average price
$34.98inside the $15 to $100 sweet spot
Price range
$12.76–$66.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #8,899 within Boys. It carries 141 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
75%
Out of stock, average day
10.7%
Average rank
#8,899in Boys
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
141per listing
Listings tracked
28

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Airplane Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

36

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

33%

  • Brand 115%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Airplane Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 32.4×

Search terms

Top Airplane Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airplane costume25K/yr
  • airplane costume adult6K/yr
  • plane costume7K/yr
  • airplane costume for kids14K/yr
  • airplane costume toddler6K/yr
  • toddler airplane costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Airplane Costume

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Way to small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Airplane Costume questions

Answered from the same tracked data.