Air Force Hat

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

+45.1%

Conversion, latest week

2.7%

Market size, estimated

$125Ka year

Peak month

November2.4× the quietest month

Top search term

air force hat38K searches a year

Listings sell for $20.40 on average, from $10.55 to $30.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $20.40 that is $0 to $2K a year per listing.

Average price

$20.40inside the $15 to $100 sweet spot

Price range

$10.55–$30.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #4,667 within Baseball Caps. It carries 192 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

72%

Out of stock, average day

4.3%

Average rank

#4,667in Baseball Caps

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

192per listing

Listings tracked

60

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months