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Afc Richmond Hat

Fail

Shoppers spend an estimated $8K a year here, so Afc Richmond Hat is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$8K/yr11K searches / yr
90-day growth
+48.5%search demand this quarter
Competition
79%top-5 click share · 11 brands · 14 sellers

Flapen Score

Afc Richmond Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Afc Richmond Hat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Afc Richmond Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Afc Richmond Hat 11K times last year and spent an estimated $8K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+48.5%
Conversion, latest week
3.8%
Market size, estimated
$8Ka year
Peak month
October8.8× the quietest month
Top search term
ted lasso hat6K searches a year

02 · Price

A sale here is worth $19.05.

Listings sell for $19.05 on average, from $6.87 to $33.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.05 that is $0 to $2K a year per listing.

Average price
$19.05inside the $15 to $100 sweet spot
Price range
$6.87–$33.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #21,731 within Baseball Caps. It carries 506 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
11.8%
Average rank
#21,731in Baseball Caps
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
506per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Afc Richmond Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

  • Brand 157%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Afc Richmond Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 8.8×

Reviews and returns

What reviews say buyers love and hate about Afc Richmond Hat

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Stitch/Finish/Polish”
7.0%of orders come back
“Ripped and poorly sewn”
A buyer, on “Stitch/Finish/Polish”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Afc Richmond Hat questions

Answered from the same tracked data.