adrianna papell
Skip itHigh returns (22.7%) — this niche doesn't clear our bar today.
Competition
Incredible5%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good604.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$113.14avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Market size
Okay$126K$126K/yr · 1.6M searches
Price range
Bad$10.07–$662.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad22.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, adrianna papell is a $126K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
adrianna papell market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $226K–$283K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #10,232
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 64%
- Out of stock
- 5.1%
- Avg brand age
- 30 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.Brands
75 rising
Sellers
146
Top-5 brand share
74%
Top 20: 93%
Top-5 click share
5%
Top 20: 14%
Open market
50%
- Adrianna Papell21%
- Betsy & Adam11%
- R&M Richards8%
- Mac Duggal4%
- Xscape3%
- Ever-Pretty3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.1×
Top adrianna papell search terms
- adrianna papell345K/yr
- adrianna papell dress155K/yr
- mac duggal gowns and evening dresses135K/yr
- r&m richards dresses112K/yr
- betsy and adam gowns and evening dresses129K/yr
- betsy and adam dresses115K/yr
- xscape dresses79K/yr
- ever pretty wedding guest dresses for women31K/yr
- adrianna papell cocktail dresses for women64K/yr
- r & m richards dresses43K/yr
Top adrianna papell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R&M Richards Womens Elegant Floral High-Low Chiffon Dress W/ 3/4 Sleeve Sheer Cropped Bolero | Daytime Whimsical Sundress
R&M Richards$92.434.3★23 rev
Adrianna Papell Foil Crinkle Gown Blue Multi 12
Adrianna Papell$119.204.0★1 rev
Betsy & Adam Womens Long Chiffon Beaded Halter Dress with Open Back Navy/Rose 16
Betsy & Adam$72.984.1★38 rev
R&M Richards Womens Elegant Floral Organza Evening Gown W/Illusion Neckline & Self Tie Sash - Wedding Guest Cocktail Party
R&M Richards$63.150.0★0 rev
Adrianna Papell Womens Stretch Crepe Long Dress |
Adrianna Papell$132.254.4★78 rev
Newest
by launch date
Long Lace Mother of The Groom Dresses for Wedding V Neck Ruched Taupe Formal Evening Gown Size 2
SGBMDW$71.4414 rev
R&M Richards Womens Elegant Floral Organza Evening Gown W/Illusion Neckline & Self Tie Sash - Wedding Guest Cocktail Party
R&M Richards$63.150 rev
Adrianna Papell Foil Crinkle Gown Blue Multi 12
Adrianna Papell$119.201 rev
Adrianna Papell Draped Chiffon MIDI Dress Coral/Green Multi 10
Adrianna Papell$80.060 rev
Betsy & Adam Womens Satin Surplice Neck Sleeveless Floor Length Dress Green/Multi 10
Betsy & Adam$110.961 rev
Trending
90-day click momentum
Adrianna Papell Womens 3D Floral Print Midi Dress Black Multi 8
Adrianna Papell$106.700.0★
R&M Richards Womens Elegant Floral Organza Evening Gown W/Illusion Neckline & Self Tie Sash - Wedding Guest Cocktail Party
R&M Richards$63.150.0★
The Drop Womens Kimi Ruffled Shoulder Smocked Midi Dress Black L
The Drop$34.254.4★
One Shoulder Lace Embroidered Gown Yellow Multi
Mac Duggal$590.943.0★
Betsy & Adam Womens Satin Drop Shoulder Floor Length Dress Burgundy 14
Betsy & Adam$153.531.8★
What buyers say about adrianna papell
What buyers praise and complain about, mined from review topics.What buyers love
“Very flattering fit”
“Comfortable too”
“Super flattering”
“Excellent Quality”
“True to color”
“material is lightweight”
“Great Value”
“Soft fabric”
“Exactly as described”
“perfect stretchiness material”
What buyers complain about
“Not fitting”
“Cheap material”
“which is very un flattering”
“Looks more expensive than it is”
“It was not well made”
“I noticed a strong unpleasant odor”
“And its not the color i picked either”
“Runs large and long”
“I hate compression pants you have to keep yanking down”
“I thought Id never pull it up over my thighs”
Top return reasons
Common questions
- Is adrianna papell profitable to sell on Amazon United States?
- The niche generates $126K/yr across 637 tracked products. 8 of 227 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the adrianna papell niche?
- 75 brands and 146 sellers compete. The top 5 products take 5% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in adrianna papell?
- Top complaints mined from reviews: Size-Overall, Material Quality, Shape/Style. The return rate is 22.7% — above our launch gate.
- When does demand for adrianna papell peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.1× the quietest.
- What does it cost to enter the adrianna papell niche?
- Listings span $10.07–$662.98; the average listing price is $113.14 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.