How competitive is the Adidas White Shoes Men niche on Amazon United States?

23 brands and 192 sellers compete in Adidas White Shoes Men on Amazon United States. The top 5 Adidas White Shoes Men products take 13% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Adidas White Shoes Men?

Adidas White Shoes Men buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Comfort-Overall, the themes mined from the niche's reviews. Its return rate is 10.3% — above our launch gate.

What does it cost to enter the Adidas White Shoes Men niche?

Adidas White Shoes Men sells for $51.57 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $14.45–$165.14. The average incumbent carries 4,133 reviews — the moat a new listing must climb.

Adidas White Shoes Men

weak search conversion (0.3%) — Adidas White Shoes Men doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45

This niche Category average · 16,930 niches

Is Adidas White Shoes Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adidas White Shoes Men is a $78K/yr Amazon United States market (602K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 40/100.

Adidas White Shoes Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.2% over the last 90 days and 0.3% of searches end in a purchase.

$78K

revenue / yr

Units sold / yr2K

Search volume / yr+8.2%602K

Conversion rate0.3%

Avg price$51.57

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers23 · 192

Top-5 product click share13%

Open market12%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 177 products

Top Adidas White Shoes Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Mens Swift Run White/White/Core Black 10.5

Price: $64.75
Rating: 4.2/5
Reviews: 3,458
Age: 1mo ago

Feethit Mens Slip On Running Shoes Breathable Lightweight Comfortable Fashion Non Slip Sneakers for Men Cs05 White Size 10

Price: $31.67
Rating: 4.1/5
Reviews: 8,434
Age: 5y ago

Feethit Mens Slip On Running Shoes Breathable Lightweight Comfortable Fashion Non Slip Sneakers for Men White 11

Price: $31.89
Rating: 4.1/5
Reviews: 8,434
Age: 5y ago

adidas Mens Grand Court 3.0 White/Black 9.5

Price: $51.68
Rating: 4.5/5
Reviews: 135
Age: 1mo ago

Adidas Mens Game Court 2 White/White/Matte Silver 8.5

Price: $52.24
Rating: 4.4/5
Reviews: 3,742
Age: 3y ago

Newest

by launch date

adidas Mens Swift Run White/White/Core Black 10.5

Price: $64.75
Rating: 4.2/5
Reviews: 3,458
Age: 1mo ago

adidas Mens Grand Court 3.0 White/Black 9.5

Price: $51.68
Rating: 4.5/5
Reviews: 135
Age: 1mo ago

adidas Womens VL Court 3.0 Sneaker White/Black/Grey

Price: $56.76
Rating: 4.5/5
Reviews: 9,639
Age: 1mo ago

adidas Mens Streetalk White/Black/Gold Metallic 11

Price: $60.35
Rating: 4.7/5
Reviews: 661
Age: 1mo ago

adidas Mens Advantage 2.0 White/Black/Ink 10.5

Price: $55.90
Rating: 4.6/5
Reviews: 1,064
Age: 1mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

192

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

13%

Top 20: 36%

Open market

10%

adidas71%
Feethit9%
Vans3%
Project Cloud3%
Coostar2%
Marc Joseph New York2%
Open — no brand owns it (17 brands, 10%)

Adidas White Shoes Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume602KCVR0.3%Products177Brands23Top 5 Brands88%OOS Rate7.2%Rating4.5★Reviews4,133Avg BSR#446

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Adidas White Shoes Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sneakers adidas81K/yr -3.4%0.0% conv.
white adidas shoes men74K/yr +15.9%0.4% conv.
tennis adidas61K/yr -1.2%0.0% conv.
adidas para mujer61K/yr +10.1%0.0% conv.
adidas tenis60K/yr +18.7%0.0% conv.
adidas white shoes men42K/yr +22.7%0.4% conv.
adidas sneaker57K/yr +23.7%0.0% conv.
adidas shoes men white25K/yr +30.4%0.3% conv.
adidas zapatillas26K/yr +4.8%0.0% conv.
mens white adidas sneakers22K/yr +25.6%0.4% conv.

What reviews say buyers love and hate about Adidas White Shoes Men

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Comfort-Overall34%

“Comfortable shoe”

Size-Overall19%

“Shoes fit great”

Quality-Overall7%

“Great quality and perfect for daily use”

Value For Money6%

“Good price”

Shape/Style5%

“Great style”

What buyers complain about

64% of reviews

Size-Overall30%

“Size down”

Quality-Overall10%

“the quality not as robust”

Comfort-Overall6%

“Not comfortable”

Durability5%

“already falling apart”

Feet Fit3%

“these were way too large in the toe”

Adidas White Shoes Men return rate & reasons

Why buyers send it back, as a share of all return requests.

10.3%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

30%

2Feet Fit

27%

3Length

16%

4Width

5Comfort-Overall

Common Adidas White Shoes Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas White Shoes Men 40/100 on Amazon United States — Skip it. The niche generates $78K/yr across 177 tracked products. 88 of 111 products launched in the last 360 days are still selling. Search demand moved +8.2% over the last 90 days.