adidas superstar men
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Great$72.95avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$6.06–$133.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,911.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 919K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, adidas superstar men is a $67K/yr Amazon United States market (919K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
adidas superstar men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $109K–$146K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,127
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 54%
- Out of stock
- 5.7%
- Avg brand age
- 45 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
120
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
34%
Top 20: 71%
Open market
0%
- adidas54%
- adidas Originals34%
- Marc Joseph New York6%
- Endoto3%
- UamGlsob3%
- Project Cloud1%
Demand
Weekly Amazon search volume, last 19 weeks — +7.8% search growth over the last 90 days.Top adidas superstar men search terms
- adidas superstar men355K/yr
- adidas superstar272K/yr
- adidas superstar 244K/yr
- adidas shell toe25K/yr
- adidas superstars24K/yr
- adidas shoes men superstar17K/yr
- adidas all star13K/yr
- adidas super star17K/yr
- shell toe adidas15K/yr
- adidas superstar black14K/yr
Top adidas superstar men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Originals mens Superstar Sneaker White/Core Black/White 10.5 US
adidas Originals$95.304.6★14,057 rev
adidas Originals Mens Superstar Sneaker Black/White/Black 10
adidas Originals$85.374.6★14,057 rev
adidas Mens Superstar ADV Skate Shoes - Cloud White/Core Black Size: 11.5
adidas$94.504.6★17 rev
adidas Mens Superstar ADV Skate Shoes - Core Black/Cloud White Size: 11.5
adidas$97.444.6★17 rev
adidas Originals Mens Superstar White/White/White 10
adidas Originals$74.334.6★14,057 rev
Newest
by launch date
adidas Mens Streetalk White/Black/Gold Metallic 9.5
adidas$60.20661 rev
adidas Mens Streetalk White/Black/Gold Metallic 10
adidas$60.27661 rev
adidas Mens Streetalk Black/White/Matte Gold 10
adidas$60.42661 rev
adidas Unisex-Adult Daily 4.0 Black/White/Gum 6
adidas$44.507,015 rev
adidas Mens Streetalk Black/White/Matte Gold 7
adidas$60.78661 rev
Trending
90-day click momentumadidas Mens Streetalk Black/White/Matte Gold 7
adidas$60.784.7★
Marc Joseph New York Mens Fort Avenue Sneakers (Hands-Free Technology) Black 9.5 Medium
Marc Joseph New York$68.034.0★
Marc Joseph New York Mens Hudson Street Sneaker (Hands Free Technology) White 10 Medium
Marc Joseph New York$64.414.1★
adidas Unisex-Adult Daily 4.0 Black/White/Gum 6
adidas$44.504.6★
adidas Mens Superstar ADV Skate Shoes - Core Black/Cloud White Size: 13.0
adidas$94.024.6★
What buyers say about adidas superstar men
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and Comfy”
“They fit well”
“Great High-quality shoes for a reasonable cost”
“Good value for the money”
“chic”
“Long enough but not too long”
“This Adidas Superstar color, Adidas overall”
“Love the platform look”
“The mesh insets may even make them wear better than all leather”
“Durable”
What buyers complain about
“Weird fit”
“Poor quality”
“Very expensive”
“Weirdly uncomfortable”
“But very quickly the inside began to fall apart”
“It's hard to clean old and dirty shoelaces, so I decided to just replace them”
“Creases”
“These look like patten leather shoes”
“Received Worn Shoes”
“Thick”
Top return reasons
Common questions
- Is adidas superstar men profitable to sell on Amazon United States?
- The niche generates $67K/yr across 52 tracked products. 11 of 26 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the adidas superstar men niche?
- 6 brands and 120 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in adidas superstar men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 9.4% — above our launch gate.
- What does it cost to enter the adidas superstar men niche?
- Listings span $6.06–$133.58; the average listing price is $72.95 (sweet spot $15–$100). The average incumbent carries 2,911 reviews — the moat a new listing must climb.