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Adidas Superstar Men

Fail

Buyers convert on only 0.1% of searches, so Adidas Superstar Men is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$67K/yr919K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
34%top-5 click share · 6 brands · 120 sellers

Flapen Score

Adidas Superstar Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Adidas Superstar Men is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Superstar Men market on Amazon at a glance

Shoppers on Amazon United States searched for Adidas Superstar Men 919K times last year and spent an estimated $67K. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 919K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
919K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
0.1%
Market size, estimated
$67Ka year
Top search term
adidas superstar men355K searches a year

02 · Price

A sale here is worth $72.95.

Listings sell for $72.95 on average, from $6.06 to $133.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $72.95 that is $0 to $7K a year per listing.

Average price
$72.95inside the $15 to $100 sweet spot
Price range
$6.06–$133.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,127 within Shoes. It carries 2,911 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
88%
Out of stock, average day
5.7%
Average rank
#2,127in Shoes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,911per listing
Listings tracked
52

04 · Newcomers

11 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
11Amazon's first-year sales bar
Average brand age
45 months

Products

Top Adidas Superstar Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

6 rising

Sellers

120

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

0%

  • Brand 154%
  • Brand 234%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 61%

Demand

Adidas Superstar Men search demand

Weekly searches over the year. Pick a range.

23K18KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Adidas Superstar Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas superstar men355K/yr
  • adidas superstar272K/yr
  • adidas superstar 244K/yr
  • adidas shell toe25K/yr
  • adidas superstars24K/yr
  • adidas shoes men superstar17K/yr
  • adidas all star13K/yr
  • adidas super star17K/yr
  • shell toe adidas15K/yr
  • adidas superstar black14K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Superstar Men

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
39%of negative reviews mention “Size-Overall”
9.4%of orders come back
“Weird fit”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Adidas Superstar Men questions

Answered from the same tracked data.