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Adidas Mary Jane Sneaker

Maybe

The top 5 products take only 17% of clicks. But buyers convert on only 0.1% of searches, so Adidas Mary Jane Sneaker is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$72K/yr1.3M searches / yr
90-day growth
+56.4%search demand this quarter
Competition
17%top-5 click share · 16 brands · 89 sellers

Flapen Score

Adidas Mary Jane Sneaker against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Adidas Mary Jane Sneaker is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Mary Jane Sneaker market on Amazon at a glance

Shoppers on Amazon United States searched for Adidas Mary Jane Sneaker 1.3M times last year and spent an estimated $72K. The top 5 brands take 89% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+56.4%
Conversion, latest week
0.1%
Market size, estimated
$72Ka year
Top search term
adidas mary jane sneaker224K searches a year

02 · Price

A sale here is worth $60.26.

Listings sell for $60.26 on average, from $9.02 to $173.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $60.26 that is $0 to $6K a year per listing.

Average price
$60.26inside the $15 to $100 sweet spot
Price range
$9.02–$173.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,128 within Fashion Sneakers. It carries 448 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#1,128in Fashion Sneakers
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
448per listing
Listings tracked
118

04 · Newcomers

49 of last year's 100 launches cleared the first-year sales bar.

100 products launched here in the last 12 months. 49 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
100
Successful launches
49Amazon's first-year sales bar
Average brand age
33 months

Products

Top Adidas Mary Jane Sneaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

89

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

17%

Top 20: 43%

Open market

9%

  • Brand 147%
  • Brand 226%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 9%)

Demand

Adidas Mary Jane Sneaker search demand

Weekly searches over the year. Pick a range.

60K40KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Adidas Mary Jane Sneaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas mary jane sneaker224K/yr
  • samba jane shoes adidas187K/yr
  • adidas samba jane171K/yr
  • adidas mary jane110K/yr
  • adidas mary jane sneakers for women88K/yr
  • samba mary jane adidas85K/yr
  • adidas samba jane women88K/yr
  • adidas barreda mary jane37K/yr
  • adidas samba mary jane33K/yr
  • mary jane adidas36K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Mary Jane Sneaker

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
28%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Poor fit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Adidas Mary Jane Sneaker questions

Answered from the same tracked data.