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54

adidas bucket hat

Worth a look

Shows demand growing +120.9% this quarter, but weak search conversion (1.0%) keeps it on the watch list.

Market size 17Growth 95Conversion 12Competition 93Returns 25Price range 84Avg price 95Brand share 56Review moat 30Quality gap 37

Growth

Incredible+120.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.47

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$8.35–$57.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,548.54

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Market size

Bad$66K

$66K/yr · 272K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, adidas bucket hat is a $66K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

adidas bucket hat market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$76K–$102K
units × avg price
Conversion rate
1.0%
Avg BSR
#2,444
Page quality
0%
Prime
92%
Sponsored
54%
Out of stock
4.9%
Avg brand age
44 months
Avg seller age
139 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

27 flat

Sellers

213

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

22%

Top 20: 49%

Open market

25%

  • adidas54%
  • MISSION5%
  • adidas Originals5%
  • PFFY4%
  • S A4%
  • Amazon Essentials3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +120.9% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.1×

Top adidas bucket hat search terms

  • adidas bucket hat95K/yr
  • adidas bucket hat for men41K/yr
  • golf sun hats for men20K/yr
  • running bucket hat16K/yr
  • adidas bucket hat for women19K/yr
  • adidas sun hat11K/yr
  • bucket hat adidas9K/yr
  • bucket golf hats for men7K/yr
  • bucket golf hat6K/yr
  • golf bucket hats men4K/yr
All search terms

Top adidas bucket hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about adidas bucket hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit great”

Quality-Overall13%

“Beautifully made”

Comfort-Overall7%

“Very comfortable”

Value For Money7%

“Great value”

Weight Light6%

“Lightweight and adjustable”

Material Quality4%

“Its lightweight material”

Advertised Vs Actual Product4%

“As described”

Color3%

“nice color”

Suitability Hot Weather3%

“comfortable for long wear in warm weather”

Shape/Style3%

“It keeps its shape well”

What buyers complain about

Size-Overall40%

“It is huge”

Quality-Overall8%

“Low quality”

Strap/String Quality8%

“String broke as soon as I touched it”

Wrinkles3%

“It arrives wrinkled”

Durability3%

“will fall apart pretty quickly”

Material Quality3%

“Cheap material”

Shape/Style2%

“came bent in half which kind of ruined it's shape”

Value For Money2%

“Overpriced”

Strength2%

“Very flimsy”

Thickness2%

“thin”

Top return reasons

Size-Overall73%
Shape/Style5%
Color3%
Advertised Vs Actual Product3%
Material Quality3%
Quality-Overall2%
Value For Money2%
Width1%
Length1%
Strength1%

Common questions

Is adidas bucket hat profitable to sell on Amazon United States?
The niche generates $66K/yr across 97 tracked products. 8 of 18 products launched in the last 360 days are still selling. 90-day search growth is +120.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the adidas bucket hat niche?
27 brands and 213 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in adidas bucket hat?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.1% — above our launch gate.
When does demand for adidas bucket hat peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 7.1× the quietest.
What does it cost to enter the adidas bucket hat niche?
Listings span $8.35–$57.35; the average listing price is $25.47 (sweet spot $15–$100). The average incumbent carries 3,549 reviews — the moat a new listing must climb.