Adidas Beanie

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

562K

Growth, 90 days vs prior 90

-35.2%

Conversion, latest week

2.0%

Market size, estimated

$240Ka year

Peak month

December13.9× the quietest month

Top search term

under armour cap67K searches a year

Listings sell for $21.16 on average, from $9.01 to $38.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $21.16 that is $5K to $11K a year per listing.

Average price

$21.16inside the $15 to $100 sweet spot

Price range

$9.01–$38.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

2.8%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #496 within Baseball Caps. It carries 4,522 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

96%

Out of stock, average day

4.8%

Average rank

#496in Baseball Caps

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,522per listing

Listings tracked

48

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months