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Adidas Barricade

Fail

An estimated 12.6% of orders come back, so Adidas Barricade is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$21K/yr213K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
19%top-5 click share · 14 brands · 65 sellers

Flapen Score

Adidas Barricade against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Adidas Barricade is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Barricade market on Amazon at a glance

Shoppers on Amazon United States searched for Adidas Barricade 213K times last year and spent an estimated $21K. The top 5 brands take 92% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
0.1%
Market size, estimated
$21Ka year
Top search term
adidas barricade70K searches a year

02 · Price

A sale here is worth $91.25.

Listings sell for $91.25 on average, from $24.58 to $169.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $91.25 that is $0 to $9K a year per listing.

Average price
$91.25inside the $15 to $100 sweet spot
Price range
$24.58–$169.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #2,755 within Shoes. It carries 561 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
87%
Out of stock, average day
22.6%
Average rank
#2,755in Shoes
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
561per listing
Listings tracked
106

04 · Newcomers

10 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Adidas Barricade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

$0$427$854$1K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

65

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

19%

Top 20: 47%

Open market

6%

  • adidas60%
  • WILSON23%
  • ASICS3%
  • WONDYCIA3%
  • SQAIRZ3%
  • TEOHRW2%
  • Open — no brand owns it (8 brands, 6%)

Demand

Adidas Barricade search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Adidas Barricade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • adidas barricade70K/yr
  • adidas barricade 1338K/yr
  • adidas barricade 1411K/yr
  • adidas barricade men34K/yr
  • adidas barricade women16K/yr
  • adidas barricade 14 men5K/yr
  • adidas barricade 13 men15K/yr
  • barricade 137K/yr
  • barricade adidas6K/yr
  • adidas barricade tennis shoes4K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Barricade

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Durability”
12.6%of orders come back
“Takes time to break in”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adidas Barricade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data