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adidas barricade

Skip it

High returns (12.6%) — this niche doesn't clear our bar today.

Market size 5Growth 33Conversion 1Competition 95Returns 0Price range 52Avg price 78Brand share 20Review moat 73Quality gap 63

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great$91.25

avg listing price — sweet spot $15–$100

Review moat

Good561.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$24.58–$169.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$21K

$21K/yr · 213K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, adidas barricade is a $21K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

adidas barricade market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$46K–$68K
units × avg price
Conversion rate
0.1%
Avg BSR
#2,755
Page quality
0%
Prime
87%
Sponsored
52%
Out of stock
22.6%
Avg brand age
35 months
Avg seller age
137 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

65

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

19%

Top 20: 47%

Open market

6%

  • adidas60%
  • WILSON23%
  • ASICS3%
  • WONDYCIA3%
  • SQAIRZ3%
  • TEOHRW2%
  • Open — no brand owns it (8 brands, 6%)

Demand

Weekly Amazon search volume, last 8 weeks — +6.3% search growth over the last 90 days.
4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top adidas barricade search terms

  • adidas barricade70K/yr
  • adidas barricade 1338K/yr
  • adidas barricade 1411K/yr
  • adidas barricade men34K/yr
  • adidas barricade women16K/yr
  • adidas barricade 14 men5K/yr
  • adidas barricade 13 men15K/yr
  • barricade 137K/yr
  • barricade adidas6K/yr
  • adidas barricade tennis shoes4K/yr
All search terms

Top adidas barricade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4274%$8546%$1K8%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about adidas barricade

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“They fit great”

Comfort-Overall12%

“So comfortable”

Quality-Overall11%

“Great product”

Exercise/Sports Suitability10%

“Using them for Volleyball, love them”

Grip7%

“The extra grippy fingers are a bonus”

Warmth6%

“warm”

Shape/Style3%

“fashionable,”

Cushion2%

“Great shoe for pickleball, sturdy base and flexible and cushioned sides for comfort”

Value For Money2%

“Great Value”

Grippers/Spikes/Cleats2%

“Im purchasing another pair for my teen daughter who needs shoes with a good grip for dance class”

What buyers complain about

Durability22%

“Takes time to break in”

Size-Overall16%

“Too small”

Feet Fit12%

“Very narrow, hurt 4E feet”

Pain Relief-Overall4%

“my feet hurt so bad after playing that I walk with a limp for several hours afterwards”

Quality-Overall3%

“Poor Quality”

Width3%

“Non-wide shoe”

Comfort-Overall3%

“Not comfortable and overall poor quality”

Cushion3%

“BUT, these Gel-Dedicate 8 tennis shoes have ZERO cushioning”

Color3%

“Color not as advertised”

Heel Spurs/Plantar Fasciitis3%

“I've got plantar fasciitis”

Top return reasons

Feet Fit29%
Size-Overall27%
Width13%
Length12%
Comfort-Overall4%
Advertised Vs Actual Product2%
Color2%
Shape/Style1%
Value For Money1%
Cushion1%

Common questions

Is adidas barricade profitable to sell on Amazon United States?
The niche generates $21K/yr across 106 tracked products. 10 of 35 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (39/100).
How competitive is the adidas barricade niche?
14 brands and 65 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in adidas barricade?
Top complaints mined from reviews: Durability, Size-Overall, Feet Fit. The return rate is 12.6% — above our launch gate.
What does it cost to enter the adidas barricade niche?
Listings span $24.58–$169.98; the average listing price is $91.25 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.