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Adams Family Customes

Fail

An estimated 15.5% of orders come back, so Adams Family Customes is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$157K/yr142K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
66%top-5 click share · 12 brands · 14 sellers

Flapen Score

Adams Family Customes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Adams Family Customes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adams Family Customes market on Amazon at a glance

Shoppers on Amazon United States searched for Adams Family Customes 142K times last year and spent an estimated $157K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
1.9%
Market size, estimated
$157Ka year
Peak month
October64.2× the quietest month
Top search term
cousin it costume65K searches a year

02 · Price

A sale here is worth $58.44.

Listings sell for $58.44 on average, from $23.60 to $143.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $58.44 that is $6K to $15K a year per listing.

Average price
$58.44inside the $15 to $100 sweet spot
Price range
$23.60–$143.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
15.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #4,272 within Wigs. It carries 82 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
26.2%
Average rank
#4,272in Wigs
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Adams Family Customes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

14

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

  • Brand 132%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Adams Family Customes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 64.2×

Search terms

Top Adams Family Customes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cousin it costume65K/yr
  • cousin it20K/yr
  • cousin itt costume10K/yr
  • cousin it wig5K/yr
  • cousin itt4K/yr
  • cousin it costume kids11K/yr
  • cousin it costume for adults26K/yr

Reviews and returns

What reviews say buyers love and hate about Adams Family Customes

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Wig/Artificial Hair Quality”
15.5%of orders come back
“The wig gets so matted after use that there is no way to comb it out do not purchase”
A buyer, on “Wig/Artificial Hair Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Adams Family Customes questions

Answered from the same tracked data.