ace hat
Worth a lookShows a thin review moat (50 avg reviews), but a small market ($45K/yr) keeps it on the watch list.
Review moat
Incredible49.56avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$31.95avg listing price — sweet spot $15–$100
Price range
Great$13.95–$57.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+54.7%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, ace hat is a $45K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
ace hat market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #5,640
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 50%
- Out of stock
- 16.5%
- Avg brand age
- 49 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
31
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
21%
- GK-O25%
- Roncome13%
- GWOKDAN12%
- Great Eastern Entertainment11%
- ABYSTYLE11%
- RIVEMUG6%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +54.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 6.1×
Top ace hat search terms
- ace hat one piece19K/yr
- ace cosplay14K/yr
- ace one piece cosplay18K/yr
- ace hat13K/yr
- one piece ace hat11K/yr
- portgas d ace hat7K/yr
- ace one piece hat6K/yr
- ace one piece costume4K/yr
- ace costume4K/yr
- ace costume one piece4K/yr
Top ace hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GK-O D Cowboy Hat Costume Hats White Weard Pirates Regiment Cosplay Fashion
GK-O$26.344.3★344 rev
GWOKDAN Anime Cosplay Costume Breeches Shorts Halloween Outfits For Men (Black XXL)
GWOKDAN$19.953.3★30 rev
ABYSTYLE - One Piece Portgas D. Ace Replica Hat Brown Large
ABYSTYLE$39.514.5★48 rev
One Piece - Portgas D. Ace Cosplay Fleece Hat Multi
Great Eastern Entertainment$35.564.0★4 rev
Roncome Unisex Men Anime Cosplay Long Robe Costume Navy Blue Kimonos Cloak Cape Black Shorts Halloween Outfits with Bag Hat (Blue 2XL)
Roncome$38.654.2★8 rev
Newest
by launch date
AMOFIA One Piece Cowboy Hat for Women Men Orange Cosplay Costume Hat Summer Cowgirls Hat Music Festival Travel Cap (Orange)
AMOFIA$20.770 rev
PJGINUIUA Ace of Spades Embroidered Trucker Hat Black Baseball Cap Adjustable Mesh Dad Hats for Men Women
PJGINUIUA$14.8610 rev
KuiLiDanWei Anime Ace Cowboy Hat Belt Bracelet Necklace Cosplay Props Role Play Accessories (Accessories 1 free size)
KuiLiDanWei$49.693 rev
Roncome Unisex Men Anime Cosplay Long Robe Costume Navy Blue Kimonos Cloak Cape Black Shorts Halloween Outfits with Bag Hat (Blue 2XL)
Roncome$38.658 rev
Roncome Unisex Men Anime Cosplay Long Robe Costume Navy Blue Kimonos Cloak Cape Black Shorts Halloween Outfits with Bag Hat (Blue 3XL)
Roncome$39.188 rev
Trending
90-day click momentumAMOFIA One Piece Cowboy Hat for Women Men Orange Cosplay Costume Hat Summer Cowgirls Hat Music Festival Travel Cap (Orange)
AMOFIA$20.770.0★
RocailleCos Ace Cosplay Costume Ventura Pink Tutu Skirt Outfits Suit Classic Halloween Outfit for Adult Men (Pink L)
RocailleCos$49.424.5★
ACE SHOCK Mens Tall Boots Medieval Renaissance Pirate Cosplay Boot Halloween Costume Shoes (Style-A Black 11)
ACE SHOCK$57.634.4★
PJGINUIUA Ace of Spades Embroidered Trucker Hat Black Baseball Cap Adjustable Mesh Dad Hats for Men Women
PJGINUIUA$14.864.2★
Roncome Unisex Men Anime Cosplay Long Robe Costume Navy Blue Kimonos Cloak Cape Black Shorts Halloween Outfits with Bag Hat (Blue 3XL)
Roncome$39.184.2★
What buyers say about ace hat
What buyers praise and complain about, mined from review topics.What buyers love
“near Perfect Fit”
“Other reviews are right”
“Good quality and warm”
“comfortable”
“very breathable”
“It was a gift”
“Perfect size and material”
“Great for travel”
“Beautiful Leather, fine stringed beads, official tag of toei Animation company”
“And constructed very well”
What buyers complain about
“this is kinda tight”
“the only thing I can say is a down side is the strap is a bit small”
“Obviously its not real leather”
“I just couldn't putting my deformed foot in the place that I needed too comfortably”
Top return reasons
Common questions
- Is ace hat profitable to sell on Amazon United States?
- The niche generates $45K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +54.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the ace hat niche?
- 15 brands and 31 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in ace hat?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Leather Quality. The return rate is 2.7%.
- When does demand for ace hat peak?
- Demand peaks in Oct; the busiest month runs 6.1× the quietest.
- What does it cost to enter the ace hat niche?
- Listings span $13.95–$57.63; the average listing price is $31.95 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.