Abuelo
MaybeSearch demand grew +274.3% this quarter. But shoppers spend an estimated $31K a year here, so Abuelo is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 4550
- Market size
- $31K/yr92K searches / yr
- 90-day growth
- +274.3%search demand this quarter
- Competition
- 75%top-5 click share · 14 brands · 13 sellers
Flapen Score
Abuelo against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Abuelo is stronger. Inside it, weaker.
Market
The Abuelo market on Amazon at a glance
Shoppers on Amazon United States searched for Abuelo 92K times last year and spent an estimated $31K. The top 5 brands take 81% of clicks. Demand peaks in Jun–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +274.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +274.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $31Ka year
- Peak month
- June14.6× the quietest month
- Top search term
- abuelo shirt17K searches a year
02 · Price
A sale here is worth $17.84.
Listings sell for $17.84 on average, from $14.88 to $25.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.84 that is $0 to $2K a year per listing.
- Average price
- $17.84inside the $15 to $100 sweet spot
- Price range
- $14.88–$25.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #22,577 within Baseball Caps. It carries 184 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #22,577in Baseball Caps
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 184per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Abuelo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
13
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
16%
- Brand 131%
- Brand 217%
- Brand 317%
- Brand 410%
- Brand 55%
- Brand 64%
- Open — no brand owns it (8 brands, 16%)
Demand
Abuelo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 14.6×
Search terms
Top Abuelo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- abuelo shirt17K/yr
- regalos para abuelo21K/yr
- abuelo fathers day gift6K/yr
- regalo para abuelo15K/yr
- abuelito8K/yr
- el mejor abuelo6K/yr
- abuelo mug8K/yr
- abuelo gift6K/yr
- abuelito gifts6K/yr
Reviews and returns
What reviews say buyers love and hate about Abuelo
We read the reviews and the return reasons for every product selling here.
“TOO SMALL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Abuelo questions
Answered from the same tracked data.









