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abby cadabby costume

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 14Conversion 8Competition 85Returns 22Price range 84Avg price 95Brand share 29Review moat 72Quality gap 21

Avg price

Incredible$27.24

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$6.03–$74.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good616.51

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 143K searches

According to Flapen's Amazon United States niche tracking, abby cadabby costume is a $25K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

abby cadabby costume market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$41K–$54K
units × avg price
Conversion rate
0.6%
Avg BSR
#3,644
Page quality
0%
Prime
89%
Sponsored
84%
Out of stock
6.5%
Avg brand age
37 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

32

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

8%

  • Sesame Street49%
  • Haysandy16%
  • INTIMO10%
  • Disguise8%
  • Fun Costumes5%
  • ABG Accessories5%
  • Open — no brand owns it (8 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -22.8% search growth over the last 90 days.
18K13KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 42.9×

Top abby cadabby costume search terms

  • abby cadabby costume97K/yr
  • abby cadabby dress7K/yr
  • abby costume12K/yr
  • abby sesame street costume6K/yr
  • abby cadabby costume toddler17K/yr
  • sesame street abby costume3K/yr
All search terms

Top abby cadabby costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7386%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about abby cadabby costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Perfect fit”

Quality-Overall16%

“was also great quality for her 1st bday”

Color10%

“The color is great”

Material Quality9%

“Perfect material”

Durability8%

“Durable”

Comfort-Overall5%

“Comfortable, cute, and the size fits”

Advertised Vs Actual Product3%

“Well, ya got it almost right”

Ease Of Use3%

“I like how the wings have velcro on the back so its easy to put on”

Weight Light2%

“It's not too bulky”

Soft Feel1%

“Soft, cute”

What buyers complain about

Size-Overall38%

“tight”

Durability21%

“The pom Pom fell off the hat”

Material Quality7%

“There wasn't any give to the material either”

Defective Material/Parts6%

“Came damaged”

Quality-Overall5%

“Kind of cheap”

Comfort-Overall2%

“Meh for a pajamas it should be more comfortable”

Product Condition2%

“What I didnt like was I got a used costume because the dress”

Allergies2%

“Ruffles on puffed sleeves leaves brush burn rash”

Stitch/Finish/Polish1%

“Poor quality and I cant figure out how to get it stitches back on to do myself”

Value For Money1%

“Definitely not worth the price if it falls apart right away”

Top return reasons

Size-Overall62%
Length7%
Chest Fit3%
Waist Fit3%
Material Quality2%
Advertised Vs Actual Product2%
Sleeve Fit2%
Value For Money2%
Shoulder Fit2%
Arm Fit2%

Common questions

Is abby cadabby costume profitable to sell on Amazon United States?
The niche generates $25K/yr across 55 tracked products. 1 of 29 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (36/100).
How competitive is the abby cadabby costume niche?
14 brands and 32 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in abby cadabby costume?
Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 5.8% — above our launch gate.
When does demand for abby cadabby costume peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 42.9× the quietest.
What does it cost to enter the abby cadabby costume niche?
Listings span $6.03–$74.08; the average listing price is $27.24 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.