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Abaya

Fail

Demand is soft, at -61.2% this quarter, so Abaya is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$167K/yr2.5M searches / yr
90-day growth
-61.2%search demand this quarter
Competition
40%top-5 click share · 22 brands · 22 sellers

Flapen Score

Abaya against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Abaya is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abaya market on Amazon at a glance

Shoppers on Amazon United States searched for Abaya 2.5M times last year and spent an estimated $167K. The top 5 brands take 62% of clicks. Demand peaks in Feb–Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-61.2%
Conversion, latest week
0.2%
Market size, estimated
$167Ka year
Peak month
March5.0× the quietest month
Top search term
abaya824K searches a year

02 · Price

A sale here is worth $35.20.

Listings sell for $35.20 on average, from $12.55 to $64.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $35.20 that is $0 to $4K a year per listing.

Average price
$35.20inside the $15 to $100 sweet spot
Price range
$12.55–$64.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #12,580 within Dresses. It carries 184 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#12,580in Dresses
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
184per listing
Listings tracked
44

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Abaya products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

22

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

40%

Top 20: 73%

Open market

32%

  • Brand 123%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Abaya search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 5.0×

Search terms

Top Abaya search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abaya824K/yr
  • abaya dress for women469K/yr
  • muslim dresses for women192K/yr
  • abayas for women muslim88K/yr
  • butterfly abaya131K/yr
  • abaya for women120K/yr
  • eid dresses for women96K/yr
  • abayas70K/yr
  • black abaya53K/yr
  • abaya dress59K/yr

Reviews and returns

What reviews say buyers love and hate about Abaya

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Material Quality”
6.9%of orders come back
“Cheap material even though its cute”
A buyer, on “Material Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Abaya questions

Answered from the same tracked data.