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Abaya

soft demand (-61.2% this quarter) — Abaya doesn't clear our bar today.

Flapen Score

47
Skip it

Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45

Market size 35Growth 0Conversion 2Competition 75Returns 18Price range 91Avg price 95Brand share 71Review moat 91Quality gap 78
This niche Category average · 16,930 niches

Is Abaya profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Abaya is a $167K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 47/100.

Abaya: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.2% over the last 90 days and 0.2% of searches end in a purchase.

$167K

revenue / yr

Units sold / yr6K
Search volume / yr-61.2%2.5M
Conversion rate0.2%
Avg price$35.20

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers22 · 22
Top-5 product click share40%
Open market38%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement70%
New entrants (1y)13· 0 succeeded
Avg rating4.3★
Avg reviews184

Top Abaya products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$17K$25K$33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

22

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

40%

Top 20: 73%

Open market

32%

  • MedeShe23%
  • IKADEX14%
  • khalat12%
  • DIVINELY CRAFTED7%
  • ihvan online6%
  • Prlemend6%

Abaya demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.5MCVR0.2%Products44Brands22Top 5 Brands62%OOS Rate0.9%Rating4.3★Reviews184Avg BSR#12,580
200K150KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 5.0×

Top Abaya search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • abaya824K/yr
  • abaya dress for women469K/yr
  • muslim dresses for women192K/yr
  • abayas for women muslim88K/yr
  • butterfly abaya131K/yr
  • abaya for women120K/yr
  • eid dresses for women96K/yr
  • abayas70K/yr
  • black abaya53K/yr
  • abaya dress59K/yr

What reviews say buyers love and hate about Abaya

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Comfort-Overall27%

So comfortable

Size-Overall13%

it fits nicely

Color9%

love the color

Value For Money9%

Worth it

Weight Light7%

lightweight material

What buyers complain about

73% of reviews
Material Quality22%

Cheap material even though its cute

Size-Overall20%

Small

Quality-Overall7%

Horrible quality

Value For Money6%

Not worth the money

Hip Fit5%

Don't get if your a size 22 with wide hips

Abaya return rate & reasons

Why buyers send it back, as a share of all return requests.

6.9%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Length
15%
3Material Quality
11%
4Advertised Vs Actual Product
5%
5Color
4%

Common Abaya questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abaya 47/100 on Amazon United States — Skip it. The niche generates $167K/yr across 44 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -61.2% over the last 90 days.
Search demand for Abaya on Amazon United States peaks in Feb–Mar, where the busiest month runs 5.0× the quietest.