A Cure for Plantar Fasciitis

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $744K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

+15.7%

Conversion, latest week

8.3%

Market size, estimated

$744Ka year

Peak month

July3.4× the quietest month

Top search term

dr scholls plantar fasciitis inserts women36K searches a year

Listings sell for $46.89 on average, from $6.41 to $150.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $46.89 that is $12K to $23K a year per listing.

Average price

$46.89inside the $15 to $100 sweet spot

Price range

$6.41–$150.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

3.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Athletic. It carries 10,381 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#210in Athletic

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

10,381per listing

Listings tracked

115

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months