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90th Birthday Decorations for Men

Fail

Demand is soft, at -9.0% this quarter, so 90th Birthday Decorations for Men is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$131K/yr178K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
55%top-5 click share · 20 brands · 22 sellers

Flapen Score

90th Birthday Decorations for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 90th Birthday Decorations for Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 90th Birthday Decorations for Men market on Amazon at a glance

Shoppers on Amazon United States searched for 90th Birthday Decorations for Men 178K times last year and spent an estimated $131K. The top 5 brands take 61% of clicks. Demand peaks in Mar–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
5.1%
Market size, estimated
$131Ka year
Peak month
June2.9× the quietest month
Top search term
90th birthday decorations for men147K searches a year

02 · Price

A sale here is worth $14.49.

Listings sell for $14.49 on average, from $5.90 to $25.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.49 that is $1K to $4K a year per listing.

Average price
$14.49under the $15 to $100 sweet spot
Price range
$5.90–$25.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,151 within Baseball Caps. It carries 750 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#1,151in Baseball Caps
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
750per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top 90th Birthday Decorations for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

35%

  • Brand 130%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

90th Birthday Decorations for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top 90th Birthday Decorations for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 90th birthday decorations for men147K/yr
  • 90 birthday decorations for men23K/yr
  • 90 th birthday decorations for men8K/yr

Reviews and returns

What reviews say buyers love and hate about 90th Birthday Decorations for Men

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 90th Birthday Decorations for Men questions

Answered from the same tracked data.