90s Sunglasses
MaybeThe top 5 products take only 26% of clicks. But an estimated 5.7% of orders come back, so 90s Sunglasses is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $159K/yr486K searches / yr
- 90-day growth
- +51.5%search demand this quarter
- Competition
- 26%top-5 click share · 37 brands · 40 sellers
Flapen Score
90s Sunglasses against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 90s Sunglasses is stronger. Inside it, weaker.
Market
The 90s Sunglasses market on Amazon at a glance
Shoppers on Amazon United States searched for 90s Sunglasses 486K times last year and spent an estimated $159K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 486K
- Growth, 90 days vs prior 90
- +51.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $159Ka year
- Peak month
- June3.0× the quietest month
- Top search term
- 90s sunglasses121K searches a year
02 · Price
A sale here is worth $14.27.
Listings sell for $14.27 on average, from $6.67 to $42.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.27 that is $1K to $4K a year per listing.
- Average price
- $14.27under the $15 to $100 sweet spot
- Price range
- $6.67–$42.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #258 within Sunglasses & Eyewear Accessories. It carries 2,811 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #258in Sunglasses & Eyewear Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,811per listing
- Listings tracked
- 84
04 · Newcomers
15 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top 90s Sunglasses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
- Price
- $9.39
- Rating
- 4.5/5
- Reviews
- 574
- Age
- 1y ago

SOJOS Retro Aviator Sunglasses for Women Men Trendy Rectangle Womens Mens Shades Sun Glasses SJ2202 Tortoise Frame Brown Grading Lens
- Price
- $14.28
- Rating
- 4.4/5
- Reviews
- 7,818
- Age
- 4y ago

BUTABY Rectangle Sunglasses for Women Retro Driving Glasses 90s Vintage Fashion Narrow Square Frame UV400 Protection Black & Leopard
- Price
- $15.20
- Rating
- 4.5/5
- Reviews
- 24,882
- Age
- 6y ago

ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Designer Sun Glasses 2Pack
- Price
- $15.79
- Rating
- 4.4/5
- Reviews
- 718
- Age
- 1y ago

phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 1y ago
Trending
estimated 90-day click momentum
livho Trendy Polarized Aviator Sunglasses Women Men Retro Sun Glasses for Women Men 2025 Oversized UV Protection Shades
- Price
- $13.56
- Rating
- 4.3/5
- Reviews
- 1,255
- Age
- 2y ago

FEISEDY Polarized Aviator Sunglasses for Men Square Retro Metal Frame UV 400 Protection TAC Lens B0329
- Price
- $20.57
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 10mo ago

GLARDEFE Retro Aviator Sunglasses for Women Men - Trendy Cool Square Womens Mens Shades Sun Glasses(Tortoise/Gradient Brown)
- Price
- $9.08
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 1y ago

Colrea Retro Rectangle Sunglasses for Women Small 90s Y2K Square Shades
- Price
- $9.92
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 1y ago

phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 1y ago
Newest
by launch date
FEISEDY Polarized Aviator Sunglasses for Men Square Retro Metal Frame UV 400 Protection TAC Lens B0329
- Price
- $20.57
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 10mo ago

SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Brown Tortoise/Brown
- Price
- $14.73
- Rating
- 4.6/5
- Reviews
- 789
- Age
- 1y ago

Colrea Retro Rectangle Sunglasses for Women Small 90s Y2K Square Shades
- Price
- $9.92
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 1y ago

ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Designer Sun Glasses 2Pack
- Price
- $15.79
- Rating
- 4.4/5
- Reviews
- 718
- Age
- 1y ago

phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
37 rising
Sellers
40
Est. top-5 brand share
53%
Top 20: 90%
Est. top-5 click share
26%
Top 20: 58%
Open market
42%
- SOJOS26%
- FEISEDY8%
- KUGUAOK8%
- GUVIVI6%
- ViewJoy5%
- BUTABY5%
Demand
90s Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×
Search terms
Top 90s Sunglasses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 90s sunglasses121K/yr
- retro aviator sunglasses for women69K/yr
- mens retro sunglasses51K/yr
- sunglasses rectangle27K/yr
- retro aviator sunglasses29K/yr
- rectangular sunglasses30K/yr
- sojos aviator sunglasses for women18K/yr
- square aviator sunglasses for women27K/yr
- sojos retro aviator sunglasses for women29K/yr
- retro rectangle sunglasses14K/yr
Reviews and returns
What reviews say buyers love and hate about 90s Sunglasses
We read the reviews and the return reasons for every product selling here.
“To big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 90s Sunglasses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









