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80s Jacket

Fail

An estimated 13.3% of orders come back, so 80s Jacket is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$31K/yr334K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
11%top-5 click share · 67 brands · 70 sellers

Flapen Score

80s Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 80s Jacket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 80s Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for 80s Jacket 334K times last year and spent an estimated $31K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
0.3%
Market size, estimated
$31Ka year
Peak month
October3.0× the quietest month
Top search term
80s jacket43K searches a year

02 · Price

A sale here is worth $32.70.

Listings sell for $32.70 on average, from $5.41 to $88.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.70 that is $0 to $3K a year per listing.

Average price
$32.70inside the $15 to $100 sweet spot
Price range
$5.41–$88.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #4,863 within Coats, Jackets & Vests. It carries 818 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
4.9%
Average rank
#4,863in Coats, Jackets & Vests
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
818per listing
Listings tracked
223

04 · Newcomers

0 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 80s Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

70

Top-5 brand share

60%

Top 20: 86%

Top-5 click share

11%

Top 20: 31%

Open market

39%

  • Brand 135%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

80s Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top 80s Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 80s jacket43K/yr
  • 90s windbreaker women18K/yr
  • 90s windbreaker28K/yr
  • 90s jacket27K/yr
  • vintage windbreaker19K/yr
  • 80s windbreaker women25K/yr
  • 80s jacket women23K/yr
  • retro windbreaker16K/yr
  • 80s windbreaker20K/yr
  • neon jacket19K/yr

Reviews and returns

What reviews say buyers love and hate about 80s Jacket

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
13.3%of orders come back
“Extremely too small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 80s Jacket questions

Answered from the same tracked data.