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7th Birthday Shirt Girl

Fail

Shoppers spend an estimated $37K a year here, so 7th Birthday Shirt Girl is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$37K/yr145K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
26%top-5 click share · 40 brands · 42 sellers

Flapen Score

7th Birthday Shirt Girl against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 7th Birthday Shirt Girl is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7th Birthday Shirt Girl market on Amazon at a glance

Shoppers on Amazon United States searched for 7th Birthday Shirt Girl 145K times last year and spent an estimated $37K. The top 5 brands take 47% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.6%
Market size, estimated
$37Ka year
Peak month
September1.9× the quietest month
Top search term
7th birthday shirt girl49K searches a year

02 · Price

A sale here is worth $16.28.

Listings sell for $16.28 on average, from $7.05 to $29.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.28 that is $0 to $2K a year per listing.

Average price
$16.28inside the $15 to $100 sweet spot
Price range
$7.05–$29.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,945 within Baby Girls. It carries 315 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#1,945in Baby Girls
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
315per listing
Listings tracked
67

04 · Newcomers

1 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top 7th Birthday Shirt Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

42

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

26%

Top 20: 63%

Open market

48%

  • Brand 115%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

7th Birthday Shirt Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top 7th Birthday Shirt Girl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7th birthday shirt girl49K/yr
  • birthday girl shirt 720K/yr
  • 7 year old girl birthday outfit11K/yr
  • 7th birthday outfit girl15K/yr
  • birthday outfit for 7 year old girl9K/yr
  • 7 year old girl birthday shirt8K/yr
  • 7 birthday shirt girl10K/yr
  • girls 7th birthday shirt8K/yr
  • 7 year old birthday shirt girl5K/yr
  • birthday girl outfit 7 years old10K/yr

Reviews and returns

What reviews say buyers love and hate about 7th Birthday Shirt Girl

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Runs very small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 7th Birthday Shirt Girl questions

Answered from the same tracked data.