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7th Birthday Shirt Boy

Fail

Shoppers spend an estimated $46K a year here, so 7th Birthday Shirt Boy is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$46K/yr125K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
32%top-5 click share · 27 brands · 24 sellers

Flapen Score

7th Birthday Shirt Boy against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 7th Birthday Shirt Boy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7th Birthday Shirt Boy market on Amazon at a glance

Shoppers on Amazon United States searched for 7th Birthday Shirt Boy 125K times last year and spent an estimated $46K. The top 5 brands take 58% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
2.5%
Market size, estimated
$46Ka year
Peak month
September1.7× the quietest month
Top search term
7th birthday shirt boy50K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $7.58 to $19.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.54 that is $0 to $1K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$7.58–$19.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,632 within Baby Boys. It carries 358 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#1,632in Baby Boys
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
358per listing
Listings tracked
54

04 · Newcomers

6 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
6Amazon's first-year sales bar
Average brand age
20 months

Products

Top 7th Birthday Shirt Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

24

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

32%

Top 20: 69%

Open market

36%

  • Brand 115%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

7th Birthday Shirt Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top 7th Birthday Shirt Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7th birthday shirt boy50K/yr
  • birthday boy shirt 724K/yr
  • boys 7th birthday shirt8K/yr
  • 7 year old boy birthday shirt9K/yr
  • birthday shirt boy 77K/yr
  • 7 birthday shirt boy9K/yr
  • birthday boy 76K/yr
  • 7 year old birthday shirt boy6K/yr
  • boys birthday shirt 75K/yr

Reviews and returns

What reviews say buyers love and hate about 7th Birthday Shirt Boy

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Print Quality”
3.9%of orders come back
“Print not super bright”
A buyer, on “Print Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 7th Birthday Shirt Boy questions

Answered from the same tracked data.