70s sunglasses for women
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a small market ($46K/yr) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Price range
Good$5.77–$133.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,773.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 145K searches
According to Flapen's Amazon United States niche tracking, 70s sunglasses for women is a $46K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
70s sunglasses for women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #544
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 1.3%
- Avg brand age
- 46 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
57
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
22%
Top 20: 52%
Open market
49%
- FEISEDY21%
- GUVIVI9%
- SOJOS6%
- Dollger6%
- VANLINKER5%
- Tskestvy4%
Demand
Weekly Amazon search volume, last 48 weeks — +15.3% search growth over the last 90 days.Top 70s sunglasses for women search terms
- 70s sunglasses64K/yr
- 90s glasses for women15K/yr
- sunglasses gold frame8K/yr
- crap eyewear7K/yr
- chic glasses8K/yr
- colored lenses sunglasses15K/yr
- lentes celine para mujer10K/yr
- freyrs sunglasses4K/yr
- tiny sunglasses for women4K/yr
- sunglasses celine4K/yr
Top 70s sunglasses for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$16.044.4★4,101 rev
FEISEDY Vintage Square 70s Flat Aviator Sunglasses Women Men Classic Retro Stylish Frame UV400 Sunglasses B2622
FEISEDY$16.954.4★4,056 rev
Dollger Oversized Square Sunglasses for Women Big Large Wide Fashion Shades for Men 100% UV Protection Trendy Brown
Dollger$11.294.5★8,762 rev
aisswzber Womens Chic Square Oversized Sunglasses Big Large Wide Fashion Shades for Women Men 100% UV Protection
aisswzber$8.534.4★436 rev
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
KUGUAOK$9.394.5★574 rev
Newest
by launch date
GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators
GUVIVI$14.61607 rev
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.92216 rev
Retro Oversized Aviator Sunglasses for Women 70s Semi-Rimless Pilot Shades
GUVIVI$15.181,952 rev
ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Designer Sun Glasses 2Pack
ViewJoy$15.79718 rev
GUVIVI Retro Gold Aviator Sunglasses for Women Men 2025 Metal Oversized 70s Aviators Sun Glasses Champagne
GUVIVI$14.691,190 rev
Trending
90-day click momentumGUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators
GUVIVI$14.614.5★
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.924.6★
Retro Oversized Aviator Sunglasses for Women 70s Semi-Rimless Pilot Shades
GUVIVI$15.184.5★
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$16.014.4★
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
KUGUAOK$9.394.5★
What buyers say about 70s sunglasses for women
What buyers praise and complain about, mined from review topics.What buyers love
“best quality glasses Ive had in forever”
“Cute style”
“The fit is comfortable”
“GOOD VALUE FOR THE PRICE”
“Comfortable and cute”
“love the variety of colors”
“Lightweight and comfortable”
“Exactly what I ordered :”
“Durable Purchase”
“The frames feel sturdy”
What buyers complain about
“To big”
“Not well made”
“Broke fast”
“Waste of money”
“Cheap and flimsy”
“Tiny and low quality material”
“Color was not as expected”
“Uncomfortable”
“The size was not like described”
“sometimes struggle to find a shape that I like”
Top return reasons
Common questions
- Is 70s sunglasses for women profitable to sell on Amazon United States?
- The niche generates $46K/yr across 91 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 70s sunglasses for women niche?
- 45 brands and 57 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in 70s sunglasses for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 6.6% — above our launch gate.
- What does it cost to enter the 70s sunglasses for women niche?
- Listings span $5.77–$133.32; the average listing price is $15.59 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.