70s glasses
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (7.1%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Price range
Good$5.20–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,579.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 392K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, 70s glasses is a $118K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
70s glasses market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $169K–$202K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,744
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
60
Top-5 brand share
43%
Top 20: 81%
Top-5 click share
20%
Top 20: 49%
Open market
51%
- FEISEDY16%
- Pibupibu8%
- Dollger7%
- Geopty6%
- Tskestvy6%
- SUNOVELTIES5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 3.0×
Top 70s glasses search terms
- colorful sunglasses31K/yr
- disco glasses41K/yr
- hippie sunglasses32K/yr
- 70s glasses42K/yr
- disco sunglasses28K/yr
- tiny sunglasses18K/yr
- alt sunglasses10K/yr
- 70s sunglasses for men22K/yr
- 60s sunglasses11K/yr
- 70s glasses women19K/yr
Top 70s glasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$16.044.4★4,101 rev
Tskestvy Oversized 70s Aviator Sunglasses for Men Disco Sun Glasses Cool Designer Tinted Shades Gold Alloy Frame
Tskestvy$13.434.5★322 rev
FEISEDY Vintage Square 70s Flat Aviator Sunglasses Women Men Classic Retro Stylish Frame UV400 Sunglasses B2622
FEISEDY$16.954.4★4,056 rev
Pibupibu 12 Pack 70s Disco Party Rhinestone Sunglasses Bulk Colorful Oversized Square Crystal Glasses for Women
Pibupibu$18.514.6★55 rev
Frienda 4 Pcs Retro Disco Sunglasses Women Rhinestone Bling Glasses Girl Oversize Glitter Sunglasses 70s Disco Accessories(Light Gray Clear Pink Clear Tawny Light Yellow)
Frienda$10.544.6★1,309 rev
Newest
by launch date
Tskestvy Retro Square 70s Aviator Sunglasses for Women Men Colored Tinted Lens Plastic Trendy Vintage Western Shades
Tskestvy$12.19141 rev
Pibupibu 12 Pack 70s Disco Party Rhinestone Sunglasses Bulk Colorful Oversized Square Crystal Glasses for Women
Pibupibu$18.5155 rev
Pibupibu 12 Pack 70s Disco Party Rhinestone Sunglasses Bulk Oversized Square Crystal Glasses for Women
Pibupibu$18.6655 rev
SUNOVELTIES 12 Pcs Women Sparkling Crystal Sunglasses Colored Oversize Disco Glitter Square Frame Glasses Funky 70s Accessories
SUNOVELTIES$18.4285 rev
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
KUGUAOK$9.39574 rev
Trending
90-day click momentumSUNOVELTIES 12 Pcs Women Sparkling Crystal Sunglasses Colored Oversize Disco Glitter Square Frame Glasses Funky 70s Accessories
SUNOVELTIES$18.424.6★
Matcheck 10 Pack Women Sparkling Crystal Sunglasses Oversize Glitter Square Glasses Funky 70s Disco Accessories
Matcheck$17.854.6★
KALIYADI Round Polarized Sunglasses for Men Women Small Retro Metal Hippie Style UV Protection (2 Pack) 45mm
KALIYADI$14.864.5★
Pibupibu 12 Pack 70s Disco Party Rhinestone Sunglasses Bulk Oversized Square Crystal Glasses for Women
Pibupibu$18.664.6★
Geopty 10 Pack Retro Rectangle Sunglasses Bulk Colorful Neon Party Sunglasses for Women Fun Trendy Y2K Costume Accessories Glasses
Geopty$14.874.6★
What buyers say about 70s glasses
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING QUALITY”
“Very flattering”
“Great deal”
“The fit is comfortable”
“Awesome shades”
“Comfortable and cute”
“Exactly as pictured”
“the frames are lightweight yet sturdy”
“have held up well”
“Actually a sturdy set of sunglasses”
What buyers complain about
“Small in size”
“Cheaply made”
“Broke very easily”
“Color was not as expected”
“flimsy plastic”
“Cheap material”
“Not a great value”
“not very comfortable”
“There could be something wrong with the description selection”
“They are a little bit heavier than I thought”
Top return reasons
Common questions
- Is 70s glasses profitable to sell on Amazon United States?
- The niche generates $118K/yr across 110 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 70s glasses niche?
- 52 brands and 60 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in 70s glasses?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.1% — above our launch gate.
- When does demand for 70s glasses peak?
- Demand peaks in May–Oct; the busiest month runs 3.0× the quietest.
- What does it cost to enter the 70s glasses niche?
- Listings span $5.20–$31.09; the average listing price is $13.49 (sweet spot $15–$100). The average incumbent carries 1,579 reviews — the moat a new listing must climb.