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6th Birthday Shirt Boy

Fail

Shoppers spend an estimated $39K a year here, so 6th Birthday Shirt Boy is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$39K/yr139K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
38%top-5 click share · 19 brands · 19 sellers

Flapen Score

6th Birthday Shirt Boy against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 6th Birthday Shirt Boy is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 6th Birthday Shirt Boy market on Amazon at a glance

Shoppers on Amazon United States searched for 6th Birthday Shirt Boy 139K times last year and spent an estimated $39K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
2.0%
Market size, estimated
$39Ka year
Peak month
September1.9× the quietest month
Top search term
6th birthday shirt boy62K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $7.58 to $19.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.40 that is $0 to $1K a year per listing.

Average price
$14.40under the $15 to $100 sweet spot
Price range
$7.58–$19.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #2,178 within Baby Boys. It carries 476 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#2,178in Baby Boys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
476per listing
Listings tracked
52

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top 6th Birthday Shirt Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

38%

Top 20: 71%

Open market

18%

  • Brand 143%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (13 brands, 18%)

Demand

6th Birthday Shirt Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top 6th Birthday Shirt Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6th birthday shirt boy62K/yr
  • birthday boy shirt 637K/yr
  • 6 birthday shirt boy12K/yr
  • birthday shirt boy 68K/yr
  • birthday dude shirt7K/yr
  • birthday shirt toddler boy6K/yr
  • birthday dude shirt boy7K/yr

Reviews and returns

What reviews say buyers love and hate about 6th Birthday Shirt Boy

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Returned on the small side”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 6th Birthday Shirt Boy questions

Answered from the same tracked data.