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67 pajamas

Skip it

Soft demand (-74.0% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 6Competition 82Returns 72Price range 83Avg price 86Brand share 65Review moat 90Quality gap 45

Review moat

Great201.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.57

avg listing price — sweet spot $15–$100

Price range

Great$11.59–$34.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 248K searches

Growth

Bad-74.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 67 pajamas is a $21K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

67 pajamas market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$49K–$59K
units × avg price
Conversion rate
0.4%
Avg BSR
#24,035
Page quality
0%
Prime
75%
Sponsored
76%
Out of stock
12.4%
Avg brand age
22 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

24

Sellers

25

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

33%

Top 20: 69%

Open market

26%

  • Pygzyx19%
  • Choeeya14%
  • HBTJCZXL11%
  • Pfrewn11%
  • ZIGFRUIT10%
  • Big Eyes Fish8%

Demand

Weekly Amazon search volume, last 31 weeks — -74.0% search growth over the last 90 days.
40K30KDec '25Jan '26Feb '26Mar '26Apr '26May '26

Top 67 pajamas search terms

  • 67 pajamas77K/yr
  • 67 pjs23K/yr
  • 67 pajamas boys7K/yr
  • 6 7 pajamas27K/yr
  • 67 pjs boys7K/yr
  • 6-7 pajamas5K/yr
  • 67 pj4K/yr
  • 67 pajamas kids18K/yr
  • 6 7 pjs6K/yr
  • boys 67 pajamas5K/yr
All search terms

Top 67 pajamas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6406%$1K9%$2K12%$3K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 67 pajamas

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Size is accurate”

Comfort-Overall22%

“Very comfy”

Quality-Overall15%

“Great quality”

Material Quality7%

“Good material very comfortable”

Soft Feel5%

“Soft and comfortable”

Color4%

“Love the color”

Durability4%

“Fun product and very durable and colorful material”

Breathability2%

“breathable”

Weight Light2%

“Nice light weight material true to size”

Advertised Vs Actual Product2%

“Got as it should”

What buyers complain about

Size-Overall45%

“Shorts are a little small”

Material Quality20%

“Very cheap material that collects lint very fast”

Stretchability/Expandability/Elasticity10%

“Weird mesh like elastic material and fits small”

Durability5%

“I don't know how long it'll hold up well”

Transparency5%

“Also it is almost see through”

Allergies2%

“But the material is a little itchy at time”

Top return reasons

Size-Overall67%
Material Quality12%
Length6%
Quality-Overall2%
Waist Fit2%
Value For Money2%
Color2%
Advertised Vs Actual Product1%
Comfort-Overall1%
Feet Fit1%

Common questions

Is 67 pajamas profitable to sell on Amazon United States?
The niche generates $21K/yr across 59 tracked products. 2 of 49 products launched in the last 360 days are still selling. 90-day search growth is -74.0%. Flapen's verdict: Skip it (45/100).
How competitive is the 67 pajamas niche?
24 brands and 25 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in 67 pajamas?
Top complaints mined from reviews: Size-Overall, Material Quality, Stretchability/Expandability/Elasticity. The return rate is 2.1%.
What does it cost to enter the 67 pajamas niche?
Listings span $11.59–$34.25; the average listing price is $19.57 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.