67 Pajamas
FailDemand is soft, at -74.0% this quarter, so 67 Pajamas is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $21K/yr248K searches / yr
- 90-day growth
- -74.0%search demand this quarter
- Competition
- 33%top-5 click share · 24 brands · 25 sellers
Flapen Score
67 Pajamas against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 67 Pajamas is stronger. Inside it, weaker.
Market
The 67 Pajamas market on Amazon at a glance
Shoppers on Amazon United States searched for 67 Pajamas 248K times last year and spent an estimated $21K. The top 5 brands take 66% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- -74.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $21Ka year
- Top search term
- 67 pajamas77K searches a year
02 · Price
A sale here is worth $19.57.
Listings sell for $19.57 on average, from $11.59 to $34.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.57 that is $0 to $2K a year per listing.
- Average price
- $19.57inside the $15 to $100 sweet spot
- Price range
- $11.59–$34.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #24,035 within Clothing. It carries 201 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 75%
- Out of stock, average day
- 12.4%
- Average rank
- #24,035in Clothing
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 201per listing
- Listings tracked
- 59
04 · Newcomers
2 of last year's 49 launches cleared the first-year sales bar.
49 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 49
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top 67 Pajamas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
24
Sellers
25
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
33%
Top 20: 69%
Open market
26%
- Brand 119%
- Brand 214%
- Brand 311%
- Brand 411%
- Brand 510%
- Brand 68%
Demand
67 Pajamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 86.6× · 7 of 12 months tracked
Search terms
Top 67 Pajamas search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 67 pajamas77K/yr
- 67 pjs23K/yr
- 67 pajamas boys7K/yr
- 6 7 pajamas27K/yr
- 67 pjs boys7K/yr
- 6-7 pajamas5K/yr
- 67 pj4K/yr
- 67 pajamas kids18K/yr
- 6 7 pjs6K/yr
- boys 67 pajamas5K/yr
Reviews and returns
What reviews say buyers love and hate about 67 Pajamas
We read the reviews and the return reasons for every product selling here.
“Shorts are a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 67 Pajamas questions
Answered from the same tracked data.









