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67 keychain

Skip it

Soft demand (-72.2% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 55Competition 39Returns 77Price range 29Avg price 36Brand share 46Review moat 99Quality gap 84

Review moat

Incredible10.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.30

avg listing price — sweet spot $15–$100

Price range

Okay$5.14–$19.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$27K

$27K/yr · 58K searches

Growth

Bad-72.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 67 keychain is a $27K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

67 keychain market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$21K–$26K
units × avg price
Conversion rate
4.5%
Avg BSR
#41,718
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
9.8%
Avg brand age
9 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • TheClover60%
  • TOTEVOL6%
  • Tintinwiwigo5%
  • GREAWOD4%
  • Repnalm4%
  • Liliaafar4%

Demand

Weekly Amazon search volume, last 28 weeks — -72.2% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top 67 keychain search terms

  • 67 keychain35K/yr
  • 67 keychains5K/yr
  • 6 7 keychain9K/yr
  • 67 keychain bulk5K/yr
  • 67 key chain4K/yr
All search terms

Top 67 keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$11K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about 67 keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“These are well made”

Color14%

“The colors are vibrant”

Design-Overall10%

“The design is surprisingly cute”

Size-Overall6%

“The size is good”

Durability5%

“durable”

Value For Money5%

“for the price it was well worth the fun”

Strength5%

“Cute and Sturdy”

Gifting Purpose4%

“For a unique gift that's surely to make the kids smile”

Brightness/Shine/Glow3%

“Cute and bright”

Correct Contents3%

“67 birthday party favors”

What buyers complain about

Size-Overall18%

“They are much bigger than I expected -”

Quality-Overall17%

“Poor quality”

Durability6%

“Broken”

Noise Level5%

“makes kind of a click sound”

Adhesion/Stickiness3%

“The one downside to these is they have a super thin protective film on each side that are difficult to remove”

Chain/Key Quality3%

“The keychain part fell off after a month”

Color3%

“However the vibrant color is on the opposite side”

Material Quality2%

“The material of make is plastic”

Weight Light2%

“The only reason Im giving it four stars instead of five is that the acrylic is a bit lighter than expected”

Smell1%

“What you can't tell from the pictures is that these have an awful chemical smell on arrival”

Top return reasons

Size-Overall44%
Advertised Vs Actual Product16%
Value For Money8%
Quality-Overall7%
Defective Material/Parts6%
Chain/Key Quality4%
Scratch Resistance3%
Material Quality3%
Print Quality2%
Color2%

Common questions

Is 67 keychain profitable to sell on Amazon United States?
The niche generates $27K/yr across 21 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -72.2%. Flapen's verdict: Skip it (41/100).
How competitive is the 67 keychain niche?
15 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in 67 keychain?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.
What does it cost to enter the 67 keychain niche?
Listings span $5.14–$19.07; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.