Is 67 chain profitable to sell on Amazon United States?

The niche generates $30K/yr across 31 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -52.5%. Flapen's verdict: Skip it (35/100).

How competitive is the 67 chain niche?

20 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in 67 chain?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.2%.

What does it cost to enter the 67 chain niche?

Listings span $5.71–$14.89; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.

67 chain

Skip it

Soft demand (-52.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Good506.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.02

avg listing price — sweet spot $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 129K searches

Growth

Bad-52.5%

90-day search growth — must beat 0% to launch

Price range

Bad$5.71–$14.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 67 chain is a $30K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 35/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

67 chain market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 2.3%
Avg BSR: #24,564
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 14.3%
Avg brand age: 25 months
Avg seller age: 245 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

22%

MUERDOU24%
LULUMONIA22%
Colorato11%
LOXUAKAM9%
XOYOYZU9%
Acun4%

Demand

Weekly Amazon search volume, last 30 weeks — -52.5% search growth over the last 90 days.

Open Trend

Top 67 chain search terms

67 chain54K/yr -51.6%2.6% conv.
67 necklace47K/yr -50.2%3.4% conv.
67 necklace for boys14K/yr -53.3%5.2% conv.
67 necklaces4K/yr -52.5%1.6% conv.
67 necklace for kids3K/yr -68.4%2.1% conv.
67 gold chain3K/yr -53.9%9.2% conv.
67 necklace gold4K/yr -79.0%0.0% conv.

All search terms

Top 67 chain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUERDOU Number Necklace for Athletes Number Chain Stainless Steel Jersey Pendant Personalized Sports Jewelry for Men Basketball Baseball Football

MUERDOU$8.994.6★1,128 rev

Colorato 67 Necklace - Fun Elf Antics and Displays 67 Birthday Decoratons 28 Inch Resin Choker Chain with 6 7 Pendant 6 7 Chain Trendy Y2K Geo Gift

Colorato$14.894.0★11 rev

LULUMONIA 67 Necklace Chains for Man Number Necklace Baseball Chain Sports Football Pendant Hip Hop Cubic Zirconia Iced Custom Name Personalized Jewelry

LULUMONIA$13.214.5★5 rev

LOXUAKAM 18K Gold Plated Number 67 Necklace for Women Dainty Pendant Chain Necklace Birthday Jewelry for Gift

LOXUAKAM$13.044.3★714 rev

LULUMONIA 67 Chain 67 Necklace Steel Necklaces for Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport 67 Gold Necklace Fun Valentines Day Gifts

LULUMONIA$9.894.4★59 rev

Newest

by launch date

TJLMCORP 67 Chain 67 Necklace for Adults Stainless Steel Soccer Baseball Team Number Pendant Stainless Steel Polished Gold Finish Necklace

TJLMCORP$9.860 rev

3mo ago

JahoneCo 3Pcs 67 Chain Necklace Stainless Steel Gold Black Silver

JahoneCo$13.082 rev

4mo ago

LULUMONIA 67 Necklace Chains for Man Number Necklace Baseball Chain Sports Football Pendant Hip Hop Cubic Zirconia Iced Custom Name Personalized Jewelry

LULUMONIA$13.215 rev

5mo ago

Gold 67 Chain 67 Necklace Chains Number Pendant Necklace Charm for Men Stainless Steel Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace Personalized Jewelry for Women Men

LUSTRIB$6.093 rev

5mo ago

LULUMONIA 67 Chain 67 Necklace Steel Necklaces for Gift Metal Chain Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace Silver

LULUMONIA$12.3114 rev

6mo ago

What buyers say about 67 chain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Its a great quality necklace”

Chain/Key Quality10%

“The chain is nearly as good quality-wise”

Value For Money7%

“good value”

Size-Overall7%

“Easy fit”

Gifting Purpose6%

“Overall, its an affordable piece that works well as a birthday gift or keepsake”

Advertised Vs Actual Product5%

“As advertised”

Color5%

“Interestingly enough the three colors each match one their personalities well”

Durability5%

“This 67 necklace is durable, and its stylish”

Weight Light4%

“The piece itself has the feel of a lightweight novelty accessory — shiny, simple, and clearly designed with kids and teens in mind”

Design-Overall4%

“Unique Design”

What buyers complain about

Durability24%

“Did not last”

Quality-Overall10%

“Cheaply made”

Size-Overall9%

“To big”

Color7%

“I can only wear some sterling as some will turn black”

Material Quality5%

“It is very cheap material”

Fastener Quality5%

“Not worth the money as it clasp broke and 67 lost”

Value For Money4%

“I think the price is a bit high for what you get”

Hard Feel3%

“you can tell it's trying too hard”

Chain/Key Quality3%

“It fell of the chain the 1st day”

Weight Heavy1%

“These are heavy for the price”

Top return reasons

Size-Overall38%

Chain/Key Quality13%

Color12%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Neck Fit4%

Durability3%

Material Quality3%

Quality-Overall3%

Fastener Quality2%

Common questions

Is 67 chain profitable to sell on Amazon United States?: The niche generates $30K/yr across 31 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -52.5%. Flapen's verdict: Skip it (35/100).
How competitive is the 67 chain niche?: 20 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in 67 chain?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.2%.
What does it cost to enter the 67 chain niche?: Listings span $5.71–$14.89; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.