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6-9 Month Sleepers

Fail

Shoppers spend an estimated $55K a year here, so 6-9 Month Sleepers is a Fail.

Flapen Score
45
45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$55K/yr119K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
20%top-5 click share · 19 brands · 20 sellers

Flapen Score

6-9 Month Sleepers against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 6-9 Month Sleepers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The 6-9 Month Sleepers market on Amazon at a glance

Shoppers on Amazon United States searched for 6-9 Month Sleepers 119K times last year and spent an estimated $55K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.1%
Market size, estimated
$55Ka year
Peak month
December2.8× the quietest month
Top search term
6-9 month boy pajamas10K searches a year

02 · Price

A sale here is worth $22.42.

Listings sell for $22.42 on average, from $9.62 to $36.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.42 that is $0 to $2K a year per listing.

Average price
$22.42inside the $15 to $100 sweet spot
Price range
$9.62–$36.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #50 within Baby Boys. It carries 15,812 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#50in Baby Boys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
15,812per listing
Listings tracked
118

04 · Newcomers

35 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
35Amazon's first-year sales bar
Average brand age
36 months

Products

Top 6-9 Month Sleepers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

20%

Top 20: 49%

Open market

25%

  • Brand 127%
  • Brand 215%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

6-9 Month Sleepers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top 6-9 Month Sleepers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6-9 month boy pajamas10K/yr
  • 6-9 month girl pajamas10K/yr
  • 9 month pajamas7K/yr
  • 9 month boy pajamas8K/yr
  • 9 month pajamas girl6K/yr
  • 6-9 month sleepers boy6K/yr
  • 9 month pajamas boy6K/yr
  • 9 month girl pajamas6K/yr
  • 6-9 month sleepers girl7K/yr
  • baby boy pjs 6-9 months5K/yr

Reviews and returns

What reviews say buyers love and hate about 6-9 Month Sleepers

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
24%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Runs a bit small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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FAQ

Common 6-9 Month Sleepers questions

Answered from the same tracked data.