5th Birthday Shirt Boy

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

431K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

2.3%

Market size, estimated

$146Ka year

Peak month

March2.1× the quietest month

Top search term

5th birthday shirt boy72K searches a year

Listings sell for $14.44 on average, from $6.83 to $19.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $14.44 that is $0 to $1K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$6.83–$19.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #4,059 within Baby Boys. It carries 408 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#4,059in Baby Boys

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

408per listing

Listings tracked

165

58 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

58

Successful launches

9Amazon's first-year sales bar

Average brand age

24 months