5th Birthday

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

2.8%

Market size, estimated

$57Ka year

Peak month

September1.9× the quietest month

Top search term

5th birthday shirt29K searches a year

Listings sell for $14.47 on average, from $12.41 to $19.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.47 that is $0 to $1K a year per listing.

Average price

$14.47under the $15 to $100 sweet spot

Price range

$12.41–$19.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #191 within Baby Boys. It carries 510 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#191in Baby Boys

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

510per listing

Listings tracked

33

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months