5t Underwear

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

4.6%

Market size, estimated

$195Ka year

Peak month

December1.5× the quietest month

Top search term

4t underwear30K searches a year

Listings sell for $16.14 on average, from $9.54 to $25.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.14 that is $2K to $4K a year per listing.

Average price

$16.14inside the $15 to $100 sweet spot

Price range

$9.54–$25.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.5%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #84 within Underwear. It carries 7,452 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

99%

Out of stock, average day

1.6%

Average rank

#84in Underwear

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

7,452per listing

Listings tracked

72

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

52 months