5t jacket
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Price range
Great$7.42–$44.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Okay2,092.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 120K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 5t jacket is a $49K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
5t jacket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $45K–$57K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 14.8%
- Avg brand age
- 38 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
98
Top-5 brand share
57%
Top 20: 85%
Top-5 click share
14%
Top 20: 38%
Open market
40%
- The Children's Place19%
- EIGIOO18%
- Columbia8%
- Amazon Essentials7%
- Simple Joys by Carter's5%
- IjnUhb3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.1×
Top 5t jacket search terms
- 5t jacket boys19K/yr
- 5t jacket girls18K/yr
- boys jacket 5t13K/yr
- 5t girls jacket13K/yr
- toddler girl jackets 5t9K/yr
- 5t boys jacket13K/yr
- toddler boy jacket 5t8K/yr
- girls jacket 5t6K/yr
- 5t boy jacket7K/yr
- jacket 5t4K/yr
Top 5t jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EIGIOO Toddler Fleece Jacket Kids Lightweight Outerwear Boys Girls Long Sleeve Fall Spring Coat 2-12 Years
EIGIOO$19.864.7★641 rev
Columbia Youth Boys Steens Mt II Fleece Black X-Small
Columbia$24.194.8★15,623 rev
The Childrens Place Baby Girls And Toddler Girls Windbreaker Jacket Fuschia 5 Years
The Children's Place$19.424.7★377 rev
EIGIOO Toddler Fleece Jacket Kids Lightweight Outerwear Boys Girls Long Sleeve Fall Spring Coat 2-12 Years
EIGIOO$19.994.7★641 rev
Simple Joys by Carters Girls Toddler 2-Pack Fleece Full Zip Hoodies Pink/Gray 5T
Simple Joys by Carter's$22.884.8★19,114 rev
Newest
by launch dateSimple Joys by Carters Girls Toddler 2-Pack Fleece Full Zip Hoodies Pink/Gray 5T
Simple Joys by Carter's$22.8819,114 rev
Simple Joys by Carters Toddler Girls Denim Jacket Outerwear medium wash 5T
Simple Joys by Carter's$18.494,426 rev
The Childrens Place Baby Boys and Toddler Windbreaker Jacket Mint Colorblock 5 Years
The Children's Place$23.461,299 rev
The Childrens Place Baby Boys and Toddler Long Sleeve Sherpa Fleece Full Zip Jacket Dino Haystack 5 Years
The Children's Place$12.198 rev
The Childrens Place Baby Boys and Toddler Long Sleeve Sherpa Fleece Full Zip Jacket Haystack 5 Years
The Children's Place$15.6334 rev
Trending
90-day click momentumThe Childrens Place Baby Boys and Toddler Windbreaker Jacket Mint Colorblock 5 Years
The Children's Place$23.464.8★
The Childrens Place Baby Boys and Toddler Long Sleeve Sherpa Fleece Full Zip Jacket Haystack 5 Years
The Children's Place$15.634.6★
Columbia Youth Boys Glennaker Rain Jacket Mountain Blue/Collegiate Navy X-Small
Columbia$26.694.6★
EIGIOO Toddler Fleece Jacket Kids Lightweight Outerwear Boys Girls Long Sleeve Fall Spring Coat 2-12 Years
EIGIOO$18.994.7★
Marvel Spider-Man Boys Puffer Jacket Reversible Sherpa Fleece Lining Coat Size 5 Marvel Navy
Marvel$22.234.7★
What buyers say about 5t jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Nice, good quality, soft coat for our toddler”
“It has a lightweight feel”
“keeps me extremely warm”
“Great color”
“This is a really nice kids jacket with super soft and comfortable material”
“Good price”
“This is a really nice jacket for cooler weather”
“Excellent material”
“comfortable”
What buyers complain about
“Great buy just too short”
“Zipper seemed cheap”
“Not super thick”
“the sleeves were very long so we have to roll them quite a bit”
“i need to buy other color too”
“Longer than expected”
“It feels so cheap for $30”
“Poor quality”
“However, dont expect this jacket to keep you warm”
“This jacket is kind of thin”
Top return reasons
Common questions
- Is 5t jacket profitable to sell on Amazon United States?
- The niche generates $49K/yr across 159 tracked products. 5 of 43 products launched in the last 360 days are still selling. 90-day search growth is -47.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the 5t jacket niche?
- 58 brands and 98 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in 5t jacket?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Thickness. The return rate is 6.2% — above our launch gate.
- When does demand for 5t jacket peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 14.1× the quietest.
- What does it cost to enter the 5t jacket niche?
- Listings span $7.42–$44.42; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 2,093 reviews — the moat a new listing must climb.