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5t Jacket

Fail

Demand is soft, at -47.2% this quarter, so 5t Jacket is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$49K/yr120K searches / yr
90-day growth
-47.2%search demand this quarter
Competition
14%top-5 click share · 58 brands · 98 sellers

Flapen Score

5t Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 5t Jacket is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5t Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for 5t Jacket 120K times last year and spent an estimated $49K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
1.8%
Market size, estimated
$49Ka year
Peak month
November14.1× the quietest month
Top search term
5t jacket boys19K searches a year

02 · Price

A sale here is worth $22.60.

Listings sell for $22.60 on average, from $7.42 to $44.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.60 that is $0 to $2K a year per listing.

Average price
$22.60inside the $15 to $100 sweet spot
Price range
$7.42–$44.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #225 within Clothing. It carries 2,093 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#225in Clothing
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,093per listing
Listings tracked
159

04 · Newcomers

5 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top 5t Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

58 rising

Sellers

98

Top-5 brand share

57%

Top 20: 85%

Top-5 click share

14%

Top 20: 38%

Open market

40%

  • Brand 119%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%

Demand

5t Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top 5t Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5t jacket boys19K/yr
  • 5t jacket girls18K/yr
  • boys jacket 5t13K/yr
  • 5t girls jacket13K/yr
  • toddler girl jackets 5t9K/yr
  • 5t boys jacket13K/yr
  • toddler boy jacket 5t8K/yr
  • girls jacket 5t6K/yr
  • 5t boy jacket7K/yr
  • jacket 5t4K/yr

Reviews and returns

What reviews say buyers love and hate about 5t Jacket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
6.2%of orders come back
“Great buy just too short”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 5t Jacket questions

Answered from the same tracked data.