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5t Jacket

soft demand (-47.2% this quarter) — 5t Jacket doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45

Market size 12Growth 1Conversion 22Competition 96Returns 21Price range 79Avg price 94Brand share 78Review moat 44Quality gap 19
This niche Category average · 16,930 niches

Is 5t Jacket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5t Jacket is a $49K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

5t Jacket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.2% over the last 90 days and 1.8% of searches end in a purchase.

$49K

revenue / yr

Units sold / yr3K
Search volume / yr-47.2%120K
Conversion rate1.8%
Avg price$22.60

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers58 · 98
Top-5 product click share14%
Open market43%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 159 products

Sponsored placement72%
New entrants (1y)43· 5 succeeded
Avg rating4.7★
Avg reviews2,093

Top 5t Jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

$0$490$980$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

98

Top-5 brand share

57%

Top 20: 85%

Top-5 click share

14%

Top 20: 38%

Open market

40%

  • The Children's Place19%
  • EIGIOO18%
  • Columbia8%
  • Amazon Essentials7%
  • Simple Joys by Carter's5%
  • IjnUhb3%

5t Jacket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR1.8%Products159Brands58Top 5 Brands57%OOS Rate14.8%Rating4.7★Reviews2,093Avg BSR#225
9K7KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Top 5t Jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 5t jacket boys19K/yr
  • 5t jacket girls18K/yr
  • boys jacket 5t13K/yr
  • 5t girls jacket13K/yr
  • toddler girl jackets 5t9K/yr
  • 5t boys jacket13K/yr
  • toddler boy jacket 5t8K/yr
  • girls jacket 5t6K/yr
  • 5t boy jacket7K/yr
  • jacket 5t4K/yr

What reviews say buyers love and hate about 5t Jacket

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Size-Overall18%

Fit great

Quality-Overall13%

Nice, good quality, soft coat for our toddler

Weight Light8%

It has a lightweight feel

Warmth7%

keeps me extremely warm

Color6%

Great color

What buyers complain about

51% of reviews
Size-Overall18%

Great buy just too short

Zipper Quality8%

Zipper seemed cheap

Thickness8%

Not super thick

Sleeve Fit3%

the sleeves were very long so we have to roll them quite a bit

Color3%

i need to buy other color too

5t Jacket return rate & reasons

Why buyers send it back, as a share of all return requests.

6.2%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Sleeve Fit
5%
3Thin
4%
4Material Quality
3%
5Length
2%

Common 5t Jacket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5t Jacket 41/100 on Amazon United States — Skip it. The niche generates $49K/yr across 159 tracked products. 5 of 43 products launched in the last 360 days are still selling. Search demand moved -47.2% over the last 90 days.
Search demand for 5t Jacket on Amazon United States peaks in Sep–Oct–Nov–Dec, where the busiest month runs 14.1× the quietest.