Is 5 panel hat profitable to sell on Amazon United States?

The niche generates $58K/yr across 82 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the 5 panel hat niche?

28 brands and 86 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.

When does demand for 5 panel hat peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the 5 panel hat niche?

Listings span $7.91–$48.87; the average listing price is $23.58 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.

5 panel hat

Worth a look

Shows a sweet-spot price point ($23.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.58

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Great$7.91–$48.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good511

avg incumbent reviews — the moat a new listing must climb

Growth

Good+41.2%

90-day search growth — must beat 0% to launch

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Bad$58K

$58K/yr · 407K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, 5 panel hat is a $58K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

5 panel hat market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $59K–$71K; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,616
Page quality: 0%
Prime: 93%
Sponsored: 84%
Out of stock: 6.3%
Avg brand age: 46 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

28 flat

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

23%

Top 20: 57%

Open market

38%

CLAPE21%
Tillak13%
COOLSOME8%
The North Face7%
Hatphile7%
Columbia5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top 5 panel hat search terms

5 panel hat171K/yr +48.3%0.4% conv.
5 panel hats for men81K/yr +30.4%0.4% conv.
five panel hat33K/yr +52.0%0.4% conv.
5 panel running hat20K/yr +88.1%0.4% conv.
5 panel hat women12K/yr +72.0%0.2% conv.
mens 5 panel hats13K/yr +29.6%0.3% conv.
panel hat10K/yr +71.5%0.2% conv.
6 panel hat11K/yr +24.0%0.0% conv.
5 panel hats10K/yr +21.8%0.6% conv.
five panel hats for men11K/yr +13.0%0.5% conv.

All search terms

Top 5 panel hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hatphile Jacquard 5 Panel Camp Hat Red & Navy Geometric Tapestry Pattern Adjustable Unisex Streetwear Cap Low Profile Fashion Hat for Men Women

Hatphile$18.094.6★1,232 rev

CLAPE 5 Panel Hat for Men Curved Brim UPF50+ Sun Hats Quick Dry Outdoor Sports Running Hat Baseball Cap

CLAPE$16.333.9★622 rev

The North Face Class V Camp Hat - Moisture Wicking Ball Cap for Men & Women Breathable Mesh Underbrim & Side Panels Cedar/TNF Black One Size

The North Face$33.694.5★238 rev

Tillak Wallowa Camp Hat Lightweight Nylon 5 Panel Cap with Snap Closure (Supai Red)

Tillak$32.094.3★1,855 rev

Columbia Unisex PFG Tack Snap Back Hat Shark/Sunset Fish Graphic One Size

Columbia$19.654.4★73 rev

Newest

by launch date

Sprints Blaze 5 Panel Hat | Lightweight Performance Running Cap Breathable Quick-Dry Adjustable Fit | Unisex (Iced Out)

Sprints$37.4412 rev

2mo ago

The North Face Norm 5-Panel Hat - Classic Fit Ball Cap for Men & Women with Cotton Cord Flat Brim & Adjustable Strap White Dune/TNF Sharpie Graphic One Size

The North Face$29.3825 rev

1y ago

The North Face Class V Camp Hat - Moisture Wicking Ball Cap for Men & Women Breathable Mesh Underbrim & Side Panels Cedar/TNF Black One Size

The North Face$33.69238 rev

1y ago

12 Pack Seamless Baseball Caps Wholesale Bulk - No Center Seam DIY Friendly Adjustable Breathable Lightweight for Men Women Black

ZH$28.36151 rev

1y ago

Columbia Unisex PFG Tack Snap Back Hat Shark/Sunset Fish Graphic One Size

Columbia$19.6573 rev

2y ago

Common questions

Is 5 panel hat profitable to sell on Amazon United States?: The niche generates $58K/yr across 82 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the 5 panel hat niche?: 28 brands and 86 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.
When does demand for 5 panel hat peak?: Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the 5 panel hat niche?: Listings span $7.91–$48.87; the average listing price is $23.58 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.

5 panel hat

5 panel hat market data

Competition & brand share

Demand & seasonality

Top 5 panel hat search terms

Top 5 panel hat products on Amazon

Top sellers

Newest

Trending

Common questions

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