5.11 Tactical Pants

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

0.3%

Market size, estimated

$446Ka year

Peak month

May1.5× the quietest month

Top search term

5.11 tactical pants421K searches a year

Listings sell for $56.12 on average, from $21.66 to $123.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $56.12 that is $6K to $14K a year per listing.

Average price

$56.12inside the $15 to $100 sweet spot

Price range

$21.66–$123.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$6K–$14K

Returns

8.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #27 within Shops. It carries 9,714 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

99%

Out of stock, average day

0.1%

Average rank

#27in Shops

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

9,714per listing

Listings tracked

108

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months