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5.11 Shorts

5.11 Shorts shows demand growing +114.3% this quarter, but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45

Market size 11Growth 95Conversion 7Competition 95Returns 22Price range 95Avg price 95Brand share 27Review moat 63Quality gap 50
This niche Category average · 16,930 niches

Is 5.11 Shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5.11 Shorts is a $44K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.

5.11 Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +114.3% over the last 90 days and 0.5% of searches end in a purchase.

$44K

revenue / yr

Units sold / yr1K
Search volume / yr+114.3%188K
Conversion rate0.5%
Avg price$44.56

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers20 · 38
Top-5 product click share20%
Open market11%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 100 products

Sponsored placement93%
New entrants (1y)6· 4 succeeded
Avg rating4.5★
Avg reviews981

Top 5.11 Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

$0$888$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

38

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

20%

Top 20: 47%

Open market

9%

  • CQR49%
  • 5.1130%
  • AUTIWITUA4%
  • TRUEWERK4%
  • Jessie Kidden2%
  • Tactical Schnauzer2%
  • Open — no brand owns it (14 brands, 9%)

5.11 Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR0.5%Products100Brands20Top 5 Brands89%OOS Rate3.9%Rating4.5★Reviews981Avg BSR#188
8K6KBlack Friday '25Spike '26Prime Day '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top 5.11 Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 5.11 shorts31K/yr
  • 511 tactical shorts for men15K/yr
  • cqr shorts for men14K/yr
  • 5.11 shorts for men15K/yr
  • cqr shorts16K/yr
  • cqr mens tactical shorts8K/yr
  • 511 shorts for men12K/yr
  • bdu shorts9K/yr
  • 5.11 tactical shorts9K/yr
  • conceal carry shorts10K/yr

What reviews say buyers love and hate about 5.11 Shorts

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Comfort-Overall21%

Very comfortable

Size-Overall20%

Fit great

Quality-Overall14%

Excellent quality holster

Pockets/Compartments8%

lots of pockets

Weight Light3%

These shorts are light weight

What buyers complain about

57% of reviews
Size-Overall28%

They fit smaller

Stretchability/Expandability/Elasticity5%

and not a fan of the elastic waist

Waist Fit5%

except the button on the waist is incredibly loose

Length4%

Not fir short

Thickness3%

Great shorts, the rip stop fabric is a little too thick and has no give, if there was a little stretch and it wasn't as thick these would be perfect

5.11 Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

5.9%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Waist Fit
18%
3Length
8%
4Inseam Fit
5%
5Material Quality
4%

Common 5.11 Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5.11 Shorts 53/100 on Amazon United States — Worth a look. The niche generates $44K/yr across 100 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved +114.3% over the last 90 days.
5.11 Shorts buyers on Amazon United States complain most about Size-Overall, Stretchability/Expandability/Elasticity, Waist Fit, the themes mined from the niche's reviews. Its return rate is 5.9% — above our launch gate.