Is 5.11 shorts profitable to sell on Amazon United States?

The niche generates $44K/yr across 100 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +114.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the 5.11 shorts niche?

20 brands and 38 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in 5.11 shorts?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Waist Fit. The return rate is 5.9% — above our launch gate.

What does it cost to enter the 5.11 shorts niche?

Listings span $15.80–$80.85; the average listing price is $44.56 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.

5.11 shorts

Worth a look

Shows demand growing +114.3% this quarter, but weak search conversion (0.5%) keeps it on the watch list.

Growth

Incredible+114.3%

90-day search growth — must beat 0% to launch

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible$44.56

avg listing price — sweet spot $15–$100

Price range

Incredible$15.80–$80.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good981.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Market size

Bad$44K

$44K/yr · 188K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, 5.11 shorts is a $44K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

5.11 shorts market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $33K–$45K; units × avg price
Conversion rate: 0.5%
Avg BSR: #188
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 3.9%
Avg brand age: 48 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

20 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

20%

Top 20: 47%

Open market

CQR49%
5.1130%
AUTIWITUA4%
TRUEWERK4%
Jessie Kidden2%
Tactical Schnauzer2%
Open — no brand owns it (14 brands, 9%)

Demand

Weekly Amazon search volume, last 51 weeks — +114.3% search growth over the last 90 days.

Open Trend

Top 5.11 shorts search terms

5.11 shorts31K/yr +199.9%0.4% conv.
511 tactical shorts for men15K/yr +181.1%0.5% conv.
cqr shorts for men14K/yr +58.5%0.3% conv.
5.11 shorts for men15K/yr +56.7%0.4% conv.
cqr shorts16K/yr +83.6%0.3% conv.
cqr mens tactical shorts8K/yr +356.4%0.4% conv.
511 shorts for men12K/yr +66.5%0.2% conv.
bdu shorts9K/yr +112.3%0.0% conv.
5.11 tactical shorts9K/yr +246.3%0.2% conv.
conceal carry shorts10K/yr +76.7%0.0% conv.

All search terms

Top 5.11 shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5.11 Tactical Taclite Pro Cargo Shorts Lightweight Ripstop EDC Shorts for Men 9.5 Inseam Dark Navy Waist Size 38 Style 73287ABR

5.11$56.334.6★142 rev

CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets Routine Black 32W x 10L

CQR$25.184.4★51 rev

CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets 1zip W/Belt Navy 36W x 10L

CQR$36.294.4★62 rev

CQR Mens Flex Casual Cargo Shorts Lightweight Water Resistant Golf Shorts Stretch Tactical Work Shorts with Multi-Pocket Negotiator Black 34W x 12L

CQR$39.294.4★992 rev

AUTIWITUA Mens Hiking Shorts Waterproof Tactical Cargo Short Pants Quick Dry Work Shorts with Multi Pockets(No Belt)

AUTIWITUA$28.704.3★523 rev

Newest

by launch date

Tactical Schnauzer Concealed Carry Gun Belt | Use Your Own IWB Holster for Secure Retention and Safe Trigger Guard Protection - Concealed Carry for Men & Women

Tactical Schnauzer$49.79119 rev

10mo ago

AUTIWITUA Mens Hiking Shorts Waterproof Tactical Cargo Short Pants Quick Dry Work Shorts with Multi Pockets(No Belt)

AUTIWITUA$28.70523 rev

1y ago

5.11 Tactical Mens Taclite Pro Cargo Shorts Professional Lightweight Ripstop Work Duty EDC 8-Pockets 11 Style 73308ABR Dark Navy Mens 36

5.11$55.83101 rev

1y ago

CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets Routine Black 32W x 10L

CQR$25.1851 rev

1y ago

5.11 Tactical Taclite Pro Cargo Shorts Lightweight Ripstop EDC Shorts for Men 9.5 Inseam Dark Navy Waist Size 38 Style 73287ABR

5.11$56.33142 rev

1y ago

What buyers say about 5.11 shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“Very comfortable”

Size-Overall20%

“Fit great”

Quality-Overall14%

“Excellent quality holster”

Pockets/Compartments8%

“lots of pockets”

Weight Light3%

“These shorts are light weight”

Value For Money3%

“affordable”

Material Quality3%

“Durable material”

Stretchability/Expandability/Elasticity3%

“Being stretchy makes them extremely comfortable for me”

Advertised Vs Actual Product2%

“Exactly as described”

Waist Fit2%

“I love them come lite weight shorts”

What buyers complain about

Size-Overall28%

“They fit smaller”

Stretchability/Expandability/Elasticity5%

“and not a fan of the elastic waist”

Waist Fit5%

“except the button on the waist is incredibly loose”

Length4%

“Not fir short”

Thickness3%

“Great shorts, the rip stop fabric is a little too thick and has no give, if there was a little stretch and it wasn't as thick these would be perfect”

Touch/Button Controls3%

“Missing buttons”

Comfort-Overall3%

“it's uncomfortable”

Value For Money2%

“Super expensive”

Velcro Quality2%

“Also the ends of velcro pocket flaps do not lay flat instead has the end pieces curling up after a few washings”

Durability2%

“My only complaint is that the nylon part of the belt is starting to fray”

Top return reasons

Size-Overall46%

Waist Fit18%

Length8%

Inseam Fit5%

Material Quality4%

Thigh Fit3%

Color2%

Advertised Vs Actual Product2%

Pockets/Compartments2%

Hip Fit1%

Common questions

Is 5.11 shorts profitable to sell on Amazon United States?: The niche generates $44K/yr across 100 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +114.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the 5.11 shorts niche?: 20 brands and 38 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in 5.11 shorts?: Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Waist Fit. The return rate is 5.9% — above our launch gate.
What does it cost to enter the 5.11 shorts niche?: Listings span $15.80–$80.85; the average listing price is $44.56 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.

5.11 shorts

5.11 shorts market data

Competition & brand share

Demand

Top 5.11 shorts search terms

Top 5.11 shorts products on Amazon

Top sellers

Newest

Trending

What buyers say about 5.11 shorts

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry