5.11 Shorts

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +114.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

+114.3%

Conversion, latest week

0.5%

Market size, estimated

$44Ka year

Peak month

July6.6× the quietest month

Top search term

5.11 shorts31K searches a year

Listings sell for $44.56 on average, from $15.80 to $80.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.56 that is $0 to $4K a year per listing.

Average price

$44.56inside the $15 to $100 sweet spot

Price range

$15.80–$80.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #188 within Hiking & Outdoor Recreation. It carries 981 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

3.9%

Average rank

#188in Hiking & Outdoor Recreation

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

981per listing

Listings tracked

100

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months