Is 5.11 pants profitable to sell on Amazon United States?

The niche generates $136K/yr across 245 tracked products. 15 of 27 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (45/100).

How competitive is the 5.11 pants niche?

45 brands and 76 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in 5.11 pants?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 8.3% — above our launch gate.

When does demand for 5.11 pants peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the 5.11 pants niche?

Listings span $18.80–$107.40; the average listing price is $48.77 (sweet spot $15–$100). The average incumbent carries 8,241 reviews — the moat a new listing must climb.

5.11 pants

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Great$48.77

avg listing price — sweet spot $15–$100

Price range

Great$18.80–$107.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 822K searches

Review moat

Bad8,241.23

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, 5.11 pants is a $136K/yr Amazon United States market (822K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

5.11 pants market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $122K–$146K; units × avg price
Conversion rate: 0.3%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.4%
Avg brand age: 46 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

70%

Top 20: 92%

Top-5 click share

12%

Top 20: 32%

Open market

31%

CQR35%
5.1116%
Hiwise6%
LA Police Gear5%
KFUBUO3%
KRYDEX3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top 5.11 pants search terms

emt pants100K/yr -11.4%0.3% conv.
cqr pants for men77K/yr +9.2%0.1% conv.
ems pants92K/yr -4.0%0.3% conv.
combat pants88K/yr -6.4%0.1% conv.
military pants78K/yr -11.3%0.1% conv.
lapg tactical pants46K/yr -0.9%0.1% conv.
511 pants37K/yr +10.0%0.1% conv.
tactical pants with knee pads41K/yr -20.5%0.1% conv.
ems pants men38K/yr -18.4%0.2% conv.
airsoft pants38K/yr -14.0%0.2% conv.

All search terms

Top 5.11 pants products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 32W x 32L

CQR$51.474.5★26,524 rev

CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 34W x 32L

CQR$51.564.5★26,524 rev

CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Utility Camo 34W x 30L

CQR$60.474.5★26,524 rev

Hiwise Mens Stretch Tactical Pants Water Resistant Ripstop Cargo Pants Outdoor Lightweight EDC Work Hiking Pants (Navy Blue 36WX32L)

Hiwise$39.274.4★3,560 rev

5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 34W x 32L Style 74310ABR

5.11$70.434.5★146 rev

Newest

by launch date

Mens Stretch Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight Outdoor Work Hiking Pants with Multi Pockets (No Belt) Black

Tooprvix$19.91356 rev

9mo ago

PIDO YOGA Mens Stretch Tactical Pants Waterproof Ripstop Fabric Cargo Pants Lightweight Casual Hiking Outdoor Work Pants (No Belt) Black

PIDO YOGA$20.17453 rev

11mo ago

IGOLUMON Mens StretchTactical Pants Breathable Ripstop Cargo Pants Outdoor Lightweight EDC Work Hiking Pants Durable Casual Trousers Black

IGOLUMON$32.34917 rev

1y ago

5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 34W x 32L Style 74310ABR

5.11$70.43146 rev

1y ago

5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 40W x 30L Style 74310ABR

5.11$68.73146 rev

1y ago

What buyers say about 5.11 pants

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Size is true”

Quality-Overall14%

“Great product will be ordering again well made”

Comfort-Overall13%

“Otherwise, very comfortable and breathable”

Pockets/Compartments8%

“lots of pockets”

Value For Money5%

“Good deal”

Durability4%

“Comfy durable”

Material Quality4%

“Excellent material”

Advertised Vs Actual Product2%

“Look and feel as advertised”

Breathability2%

“Breathable and lightweight”

Stretchability/Expandability/Elasticity2%

“I also like the slight stretch in the material”

What buyers complain about

Size-Overall23%

“Runs large”

Quality-Overall8%

“Really not worthy of the quality expected at Amazon”

Pockets/Compartments6%

“Pocket coming apart”

Stretchability/Expandability/Elasticity4%

“no stretch otherwise its fine”

Material Quality3%

“are a weird material”

Durability3%

“Not durable at all”

Value For Money3%

“not worth the cost”

Waist Fit3%

“waist is just a little tight”

Water Resistance2%

“Not water proof”

Stitch/Finish/Polish2%

“Cheap stitching, would spend more to get quality”

Top return reasons

Size-Overall44%

Waist Fit16%

Material Quality7%

Thigh Fit5%

Length4%

Inseam Fit4%

Color3%

Advertised Vs Actual Product3%

Hip Fit2%

Pockets/Compartments2%

Common questions

Is 5.11 pants profitable to sell on Amazon United States?: The niche generates $136K/yr across 245 tracked products. 15 of 27 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (45/100).
How competitive is the 5.11 pants niche?: 45 brands and 76 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in 5.11 pants?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 8.3% — above our launch gate.
When does demand for 5.11 pants peak?: Demand peaks in Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the 5.11 pants niche?: Listings span $18.80–$107.40; the average listing price is $48.77 (sweet spot $15–$100). The average incumbent carries 8,241 reviews — the moat a new listing must climb.

5.11 pants

5.11 pants market data

Competition & brand share

Demand & seasonality

Top 5.11 pants search terms

Top 5.11 pants products on Amazon

Top sellers

Newest

Trending

What buyers say about 5.11 pants

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry