5.11 Hat

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

1.1%

Market size, estimated

$54Ka year

Top search term

5.11 hat28K searches a year

Listings sell for $21.79 on average, from $7.74 to $41.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.79 that is $0 to $2K a year per listing.

Average price

$21.79inside the $15 to $100 sweet spot

Price range

$7.74–$41.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #2,972 within Baseball Caps. It carries 3,309 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

89%

Out of stock, average day

2.9%

Average rank

#2,972in Baseball Caps

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,309per listing

Listings tracked

74

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months