5.11 hat
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$7.74–$41.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,308.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 232K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 5.11 hat is a $54K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
5.11 hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,972
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 74%
- Out of stock
- 2.9%
- Avg brand age
- 47 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
110
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
28%
Top 20: 59%
Open market
42%
- P PULLPATCH31%
- UltraKey8%
- Gadsden and Culpeper6%
- 5.115%
- Propper4%
- Oakley4%
Demand
Weekly Amazon search volume, last 9 weeks — +9.4% search growth over the last 90 days.Top 5.11 hat search terms
- 5.11 hat28K/yr
- patch hat24K/yr
- velcro hat20K/yr
- tactical cap20K/yr
- operator hat17K/yr
- velcro patch hat16K/yr
- range hat12K/yr
- hat with velcro patch on front10K/yr
- black tactical hat10K/yr
- shooting hat9K/yr
Top 5.11 hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UltraKey Military Tactical Operator Cap Outdoor Army Hat Hunting Camouflage Baseball Cap 12
UltraKey$13.694.4★3,524 rev
Pull Patch Tactical Snapback Trucker Hat Curved Bill Cap with 3x2 Inch Hook & Loop Panel for Morale Patches (Charcoal/Black)
P PULLPATCH$26.194.7★1,397 rev
Pull Patch Tactical Snapback Trucker Hat Curved Bill Cap with 3x2 Inch Hook & Loop Panel for Morale Patches (Black)
P PULLPATCH$26.104.7★1,397 rev
Pull Patch Delta Flexfit Hat | Black Tactical Cap | L/XL | Moisture-Wicking | 2x3 in Loop Surface to Attach Patches
P PULLPATCH$32.474.4★286 rev
Pull Patch Multicam Camo Curved Bill Snapback Trucker Hat | Camo & Black Tactical Cap | 2x3 in Loop Surface for Patches
P PULLPATCH$28.174.7★640 rev
Newest
by launch date
5.11 Tactical Mens Hat Uniform Cap Adjustable 6-Panel Dark Navy Style 89260ABR
5.11$13.62255 rev
VOBOOM Men Quick Dry Baseball Cap Laser Cut Mesh Ball Curved Brim Snapback Hat (Black)
VOBOOM$18.171,289 rev
TopTie Tactical Hat Operator Baseball Cap with Loop Patches-Army Green
TopTie$7.7630 rev
Propper unisex adult F5542 - Tactical Ballcap Cap Ocp 1 US
Propper$15.15257 rev
Gadsden and Culpeper 5.11 Flag Bearer Cap Bundle Multicam-Black - Appeal to Heaven
Gadsden and Culpeper$33.4038 rev
Trending
90-day click momentumGadsden and Culpeper 5.11 Flag Bearer Cap Bundle Multicam-Black - Appeal to Heaven
Gadsden and Culpeper$33.404.5★
Pull Patch XL/XXL Curved Bill Premium Flexfit Baseball Hat | Grey Tactical Cap | 2x3 in Loop Surface to for Morale Patches
P PULLPATCH$28.574.4★
Pull Patch Multicam Camo Curved Bill Snapback Trucker Hat | Camo & Black Tactical Cap | 2x3 in Loop Surface for Patches
P PULLPATCH$28.174.7★
TopTie Tactical Hat Operator Baseball Cap with Loop Patches-Army Green
TopTie$7.764.2★
Pull Patch Delta Flexfit Hat | Black Tactical Cap | L/XL | Moisture-Wicking | 2x3 in Loop Surface to Attach Patches
P PULLPATCH$32.474.4★
What buyers say about 5.11 hat
What buyers praise and complain about, mined from review topics.What buyers love
“true fit”
“Good quality”
“Very comfortable”
“Worth the price”
“Exactly as advertised”
“Great color”
“The material feels lightweight”
“Breathes well”
“it holds shape”
“durable”
What buyers complain about
“Kinda small”
“Color in the picture Is wrong”
“Lower Quality than expected”
“not made with quality materials”
“The picture shown is very deceiving”
“costly”
“Broken after one month”
“Not super comfy”
“very stiff”
“Skewed & uneven brim; obstructs vision and low quality stitching”
Top return reasons
Common questions
- Is 5.11 hat profitable to sell on Amazon United States?
- The niche generates $54K/yr across 74 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the 5.11 hat niche?
- 34 brands and 110 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in 5.11 hat?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.1%.
- What does it cost to enter the 5.11 hat niche?
- Listings span $7.74–$41.35; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 3,309 reviews — the moat a new listing must climb.