Is 5.11 flashlight profitable to sell on Amazon United States?

The niche generates $49K/yr across 99 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (37/100).

How competitive is the 5.11 flashlight niche?

14 brands and 71 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in 5.11 flashlight?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Stretchability/Expandability/Elasticity. The return rate is 3.3%.

When does demand for 5.11 flashlight peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 5.11 flashlight niche?

Listings span $11.83–$163.31; the average listing price is $61.28 (sweet spot $15–$100). The average incumbent carries 6,265 reviews — the moat a new listing must climb.

5.11 flashlight

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Great20%

top-5 click share — an open shelf

Avg price

Great$61.28

avg listing price — sweet spot $15–$100

Price range

Good$11.83–$163.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,265.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$49K

$49K/yr · 615K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, 5.11 flashlight is a $49K/yr Amazon United States market (615K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

5.11 flashlight market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $77K–$92K; units × avg price
Conversion rate: 0.1%
Avg BSR: #348
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.7%
Avg brand age: 49 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

20%

Top 20: 46%

Open market

5.1163%
CQR27%
MAGCOMSEN2%
ZITY1%
Walker's1%
TRUEWERK1%
Open — no brand owns it (8 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -3.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 5.11 flashlight search terms

5.11364K/yr -5.3%0.1% conv.
511 tactical64K/yr -15.6%0.0% conv.
5.11 apex pants men39K/yr -10.3%0.0% conv.
5.11 polo shirts for men18K/yr +25.3%0.2% conv.
5.11 ridge pants men17K/yr -11.4%0.2% conv.
511 stryke pants men16K/yr +2.6%0.0% conv.
5.11 polo11K/yr +44.7%0.4% conv.
police polo shirts for men10K/yr +73.3%0.3% conv.
511 polo shirts for men8K/yr +29.9%0.2% conv.
5.11 stryke pants8K/yr +24.2%0.0% conv.

All search terms

Top 5.11 flashlight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Black 34W x 30L Style 74273ABR

5.11$59.314.5★1,514 rev

5.11 Tactical Backpack RUSH 12 2.0 Military Survival Molle Back Pack with Laptop Compartment Small 24L Black Style 56561ABR

5.11$91.664.8★513 rev

5.11 Tactical Backpack RUSH 24 2.0 Military Survival Molle Back Pack with Laptop Compartment 37L Black Style 56563ABR

5.11$123.084.8★407 rev

5.11 Tactical Mens Performance Short Sleeve Polo Shirt Style 71049 Dark Navy X-Large

5.11$47.414.6★1,697 rev

5.11 Tactical Mens Apex Pants Regular Fit Gusseted 10 Pockets Style 74434ABR TDU Green 33W x 34L

5.11$91.824.5★344 rev

Newest

by launch date

CQR Mens Short Sleeve Tactical Shirts UPF 50+ Ripstop Military Work Shirts Breathable Button Down Outdoor Hiking Shirt Metro Lichen X-Small

CQR$32.961,225 rev

1y ago

5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Black 34W x 30L Style 74273ABR

5.11$59.311,514 rev

1y ago

5.11 Tactical Backpack RUSH 12 2.0 Military Survival Molle Back Pack with Laptop Compartment Small 24L Black Style 56561ABR

5.11$91.66513 rev

1y ago

5.11 Tactical Backpack RUSH 24 2.0 Military Survival Molle Back Pack with Laptop Compartment 37L Black Style 56563ABR

5.11$123.08407 rev

1y ago

5.11 Tactical Pants for Men Stryke Pant Professional Cargo Pockets Regular Fit for Work Military & Law Enforcement Charcoal 34W x 32L Style 74369ABR

5.11$86.19811 rev

1y ago

What buyers say about 5.11 flashlight

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product, I've been using it for a few months and I'm very satisfied”

Size-Overall12%

“Fits exactly as desired”

Comfort-Overall8%

“Very comfortable”

Value For Money6%

“Great value”

Durability6%

“Durable well made”

Stretchability/Expandability/Elasticity6%

“Perfect stretch”

Ease Of Use3%

“Easy to use”

Adjustability/Rotatability/Reclining3%

“easy to adjust which is why I still kept it”

Strength3%

“very sturdy”

Strap/String Quality3%

“Strap design actually appears to hold up well”

What buyers complain about

Size-Overall14%

“To small”

Strap/String Quality6%

“Buckle stuck”

Stretchability/Expandability/Elasticity6%

“don't think it has any stretch”

Quality-Overall5%

“Really not worthy of the quality expected at Amazon”

Value For Money5%

“Not worth the money”

Durability4%

“falls apart”

Weight Heavy3%

“Buckle is also very heavy, bulky, and uncomfortable”

Stiffness2%

“Its only fault is that its not stiff enough when the holster is attached”

Noise Level2%

“Bang bang not loud”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Size-Overall47%

Waist Fit7%

Material Quality6%

Length5%

Color4%

Advertised Vs Actual Product4%

Chest Fit2%

Value For Money2%

Thin2%

Thigh Fit2%

Common questions

Is 5.11 flashlight profitable to sell on Amazon United States?: The niche generates $49K/yr across 99 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (37/100).
How competitive is the 5.11 flashlight niche?: 14 brands and 71 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in 5.11 flashlight?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Stretchability/Expandability/Elasticity. The return rate is 3.3%.
When does demand for 5.11 flashlight peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 5.11 flashlight niche?: Listings span $11.83–$163.31; the average listing price is $61.28 (sweet spot $15–$100). The average incumbent carries 6,265 reviews — the moat a new listing must climb.

5.11 flashlight

5.11 flashlight market data

Competition & brand share

Demand & seasonality

Top 5.11 flashlight search terms

Top 5.11 flashlight products on Amazon

Top sellers

Newest

Trending

What buyers say about 5.11 flashlight

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry