5.11 Flashlight

Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

615K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

0.1%

Market size, estimated

$49Ka year

Peak month

November1.4× the quietest month

Top search term

5.11364K searches a year

Listings sell for $61.28 on average, from $11.83 to $163.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $61.28 that is $0 to $6K a year per listing.

Average price

$61.28inside the $15 to $100 sweet spot

Price range

$11.83–$163.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #348 within Shops. It carries 6,265 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#348in Shops

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

6,265per listing

Listings tracked

99

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months