Is 4th of july costume profitable to sell on Amazon United States?

The niche generates $24K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (33/100).

How competitive is the 4th of july costume niche?

13 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in 4th of july costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 4.4%.

When does demand for 4th of july costume peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 52.5× the quietest.

What does it cost to enter the 4th of july costume niche?

Listings span $7.47–$68.27; the average listing price is $23.00 (sweet spot $15–$100). The average incumbent carries 1,113 reviews — the moat a new listing must climb.

4th of july costume

Skip it

Soft demand (-79.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$23.00

avg listing price — sweet spot $15–$100

Price range

Great$7.47–$68.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,112.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$24K

$24K/yr · 27K searches

Growth

Bad-79.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, 4th of july costume is a $24K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 33/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

4th of july costume market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $12K–$17K; units × avg price
Conversion rate: 3.9%
Avg BSR: #279
Page quality: 0%
Prime: 86%
Sponsored: 93%
Out of stock: 0.3%
Avg brand age: 48 months
Avg seller age: 206 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

SHANGXING39%
ONUPGO28%
Costume Agent6%
Funny Guy Mugs4%
Ibeauti4%
BEFORYOU3%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -79.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 52.5×

Open Trend

Top 4th of july costume search terms

olympic costume13K/yr -79.9%1.3% conv.
olympics costume6K/yr -82.3%1.8% conv.
olympic outfit3K/yr -74.7%0.8% conv.
olympic costumes for women2K/yr -76.3%0.0% conv.
olympic costumes2K/yr -73.2%0.4% conv.
usa olympic costume899/yr -84.2%0.0% conv.

All search terms

Top 4th of july costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHANGXING American Flag Sports Headband & Wristband Set - 4 Styles Striped Sweatbands for Basketball Football Running Gym & Exercise - 1 Headband 2 Wristbands

SHANGXING$14.934.5★377 rev

ONUPGO Sweatband Set Premium Sports Headband Wristband Set Sweatbands Terry Cloth Wristband Wrist Sweatband Headbands Moisture Wicking Sweat Absorbing Head Band Red/White/Blue

ONUPGO$7.474.6★7,220 rev

ONUPGO 5 Pieces Red White and Blue Striped Sweatbands Set - Sports Headband Wristbands High Socks for Men Women & Teens - Running Cycling Tennis Basketball Football - Red/White/Blue

ONUPGO$9.684.6★717 rev

Beer Fest USA Blue and Red Tracksuit Jacket and Pants Halloween Costume Cosplay

Costume Agent$68.274.7★20 rev

Funny Guy Mugs USA 80s & 90s Retro Windbreaker Small

Funny Guy Mugs$51.494.4★2,324 rev

Newest

by launch date

7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks

Vermeyen$14.612 rev

4mo ago

UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large

UNLC$37.7880 rev

1y ago

YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants

YaNuts$14.9442 rev

1y ago

SHEHARUHI 2 Pcs Red White and Blue Usa Patriotic Sports Events Hat Hair Olympic Football Hair Band Halloween Accessories

SHEHARUHI$12.9638 rev

2y ago

Jauisus 6 Pcs Gold Medals for Awards 1st Place Metal Award Medals Olympic Style Winner Awards for Sports Party Tournaments Prizes Competitions 2 Inches

Jauisus$8.74209 rev

2y ago

What buyers say about 4th of july costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall41%

“Fantastic Quality”

Size-Overall23%

“Fit perfect”

Value For Money13%

“Great deal to receive the matching set”

Advertised Vs Actual Product9%

“Just right”

Color3%

“Color quality & comfort with the stretchiness”

Durability2%

“Hopefully these last a couple more weeks”

Comfort-Overall2%

“Patriotic and comfy”

Zipper Quality1%

“zipper works well enough for my daughter to use”

Stretchability/Expandability/Elasticity1%

“Color quality & comfort with the stretchiness”

Fun/Entertainment Experience1%

“So fun”

What buyers complain about

Quality-Overall38%

“Not very well made”

Size-Overall23%

“The flag cape was a bit long for me”

Ease Of Use13%

“Unable to use more than once”

Adhesion/Stickiness4%

“The red/white/blue fake hair is not glued well & falls out every time you touch it.”

Color3%

“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”

Absorbency3%

“do not absorb any type of sweat when youre running”

Thickness3%

“Thin”

Smell3%

“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”

Material Quality3%

“First off these are not your typical terry cloth material like you would expect from a running sweatband”

Top return reasons

Size-Overall43%

Quality-Overall10%

Waist Fit9%

Length7%

Material Quality6%

Value For Money5%

Advertised Vs Actual Product4%

Color2%

Functionality-Overall2%

Thin2%

Common questions

Is 4th of july costume profitable to sell on Amazon United States?: The niche generates $24K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (33/100).
How competitive is the 4th of july costume niche?: 13 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in 4th of july costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 4.4%.
When does demand for 4th of july costume peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 52.5× the quietest.
What does it cost to enter the 4th of july costume niche?: Listings span $7.47–$68.27; the average listing price is $23.00 (sweet spot $15–$100). The average incumbent carries 1,113 reviews — the moat a new listing must climb.