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4th of July Costume

soft demand (-79.3% this quarter) — 4th of July Costume doesn't clear our bar today.

Flapen Score

33
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Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45

Market size 6Growth 0Conversion 49Competition 19Returns 33Price range 85Avg price 95Brand share 41Review moat 60Quality gap 53
This niche Category average · 16,930 niches

Is 4th of July Costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 4th of July Costume is a $24K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 33/100.

4th of July Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -79.3% over the last 90 days and 3.9% of searches end in a purchase.

$24K

revenue / yr

Units sold / yr750
Search volume / yr-79.3%27K
Conversion rate3.9%
Avg price$23.00

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 15
Top-5 product click share77%
Open market20%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews1,113

Top 4th of July Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • SHANGXING39%
  • ONUPGO28%
  • Costume Agent6%
  • Funny Guy Mugs4%
  • Ibeauti4%
  • BEFORYOU3%
  • Open — no brand owns it (7 brands, 17%)

4th of July Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR3.9%Products14Brands13Top 5 Brands80%OOS Rate0.3%Rating4.4★Reviews1,113Avg BSR#279
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 52.5×

Top 4th of July Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • olympic costume13K/yr
  • olympics costume6K/yr
  • olympic outfit3K/yr
  • olympic costumes for women2K/yr
  • olympic costumes2K/yr
  • usa olympic costume899/yr

What reviews say buyers love and hate about 4th of July Costume

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall41%

Fantastic Quality

Size-Overall23%

Fit perfect

Value For Money13%

Great deal to receive the matching set

Advertised Vs Actual Product9%

Just right

Color3%

Color quality & comfort with the stretchiness

What buyers complain about

90% of reviews
Quality-Overall38%

Not very well made

Size-Overall23%

The flag cape was a bit long for me

Ease Of Use13%

Unable to use more than once

Adhesion/Stickiness4%

The red/white/blue fake hair is not glued well & falls out every time you touch it.

Color3%

Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors

4th of July Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Quality-Overall
10%
3Waist Fit
9%
4Length
7%
5Material Quality
6%

Common 4th of July Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4th of July Costume 33/100 on Amazon United States — Skip it. The niche generates $24K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -79.3% over the last 90 days.
Search demand for 4th of July Costume on Amazon United States peaks in Aug–Sep–Oct, where the busiest month runs 52.5× the quietest.