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4th of July Costume

Fail

Demand is soft, at -79.3% this quarter, so 4th of July Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$24K/yr27K searches / yr
90-day growth
-79.3%search demand this quarter
Competition
77%top-5 click share · 13 brands · 15 sellers

Flapen Score

4th of July Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 4th of July Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th of July Costume market on Amazon at a glance

Shoppers on Amazon United States searched for 4th of July Costume 27K times last year and spent an estimated $24K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-79.3%
Conversion, latest week
3.9%
Market size, estimated
$24Ka year
Peak month
September52.5× the quietest month
Top search term
olympic costume13K searches a year

02 · Price

A sale here is worth $23.00.

Listings sell for $23.00 on average, from $7.47 to $68.27. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.00 that is $0 to $2K a year per listing.

Average price
$23.00inside the $15 to $100 sweet spot
Price range
$7.47–$68.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #279 within Sport Headbands. It carries 1,113 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
0.3%
Average rank
#279in Sport Headbands
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,113per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top 4th of July Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • Brand 139%
  • Brand 228%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 17%)

Demand

4th of July Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 52.5×

Search terms

Top 4th of July Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olympic costume13K/yr
  • olympics costume6K/yr
  • olympic outfit3K/yr
  • olympic costumes for women2K/yr
  • olympic costumes2K/yr
  • usa olympic costume899/yr

Reviews and returns

What reviews say buyers love and hate about 4th of July Costume

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
4.4%of orders come back
“Not very well made”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 4th of July Costume questions

Answered from the same tracked data.