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4t Boys

Fail

Shoppers spend an estimated $37K a year here, so 4t Boys is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$37K/yr227K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
23%top-5 click share · 48 brands · 48 sellers

Flapen Score

4t Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 4t Boys is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4t Boys market on Amazon at a glance

Shoppers on Amazon United States searched for 4t Boys 227K times last year and spent an estimated $37K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.0%
Market size, estimated
$37Ka year
Peak month
December3.7× the quietest month
Top search term
4t outfits boys23K searches a year

02 · Price

A sale here is worth $16.20.

Listings sell for $16.20 on average, from $9.14 to $25.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.20 that is $0 to $2K a year per listing.

Average price
$16.20inside the $15 to $100 sweet spot
Price range
$9.14–$25.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #117 within Baby Boys. It carries 1,967 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#117in Baby Boys
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,967per listing
Listings tracked
86

04 · Newcomers

17 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
17Amazon's first-year sales bar
Average brand age
31 months

Products

Top 4t Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

48

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

23%

Top 20: 55%

Open market

57%

  • Brand 114%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

4t Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top 4t Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4t outfits boys23K/yr
  • boys 4t outfits31K/yr
  • 4t boy outfits15K/yr
  • 4t boy13K/yr
  • 4t boys outfit10K/yr
  • toddler boy sets 4t11K/yr
  • toddler boy 4t8K/yr
  • 3-4t boys clothes11K/yr
  • boys outfits 4t14K/yr
  • 4 t boys clothing15K/yr

Reviews and returns

What reviews say buyers love and hate about 4t Boys

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
2.6%of orders come back
“To small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 4t Boys questions

Answered from the same tracked data.