4t
MaybeThe top 5 products take only 17% of clicks. But buyers convert on only 0.9% of searches, so 4t is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $160K/yr1.2M searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 17%top-5 click share · 64 brands · 70 sellers
Flapen Score
4t against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 4t is stronger. Inside it, weaker.
Market
The 4t market on Amazon at a glance
Shoppers on Amazon United States searched for 4t 1.2M times last year and spent an estimated $160K. The top 5 brands take 30% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $160Ka year
- Peak month
- March10.1× the quietest month
- Top search term
- 3t summer clothes girl113K searches a year
02 · Price
A sale here is worth $15.87.
Listings sell for $15.87 on average, from $8.15 to $33.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $15.87 that is $0 to $2K a year per listing.
- Average price
- $15.87inside the $15 to $100 sweet spot
- Price range
- $8.15–$33.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #73 within Baby Girls. It carries 1,755 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #73in Baby Girls
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,755per listing
- Listings tracked
- 133
04 · Newcomers
18 of last year's 56 launches cleared the first-year sales bar.
56 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 56
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top 4t products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
64 falling
Sellers
70
Top-5 brand share
30%
Top 20: 70%
Top-5 click share
17%
Top 20: 43%
Open market
66%
- Brand 18%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
4t search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.1×
Search terms
Top 4t search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 3t summer clothes girl113K/yr
- toddler girl summer outfits135K/yr
- toddler summer outfits136K/yr
- 3t girls summer outfits53K/yr
- toddler girl summer clothes102K/yr
- 2t girl clothes summer42K/yr
- garanimals toddler girl clothes67K/yr
- toddler summer clothes43K/yr
- 2t summer clothes for girls47K/yr
- 4t summer outfits for girls37K/yr
Reviews and returns
What reviews say buyers love and hate about 4t
We read the reviews and the return reasons for every product selling here.
“SO small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 4t questions
Answered from the same tracked data.









