45 47 Hat

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $626K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

1.5%

Market size, estimated

$626Ka year

Peak month

July36.3× the quietest month

Top search term

maga hat657K searches a year

Listings sell for $19.59 on average, from $7.01 to $47.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $19.59 that is $59K to $78K a year per listing.

Average price

$19.59inside the $15 to $100 sweet spot

Price range

$7.01–$47.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$59K–$78K

Returns

2.4%of orders · Amazon United States median 2.1%

24% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #12,805 within Baseball Caps. It carries 534 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

78%

Out of stock, average day

8.3%

Average rank

#12,805in Baseball Caps

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

534per listing

Listings tracked

37

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months