4 Ply Toilet Paper

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-38.8%

Conversion, latest week

6.8%

Market size, estimated

$5.6Ma year

Peak month

May3.4× the quietest month

Top search term

your orders3.5M searches a year

Listings sell for $17.47 on average, from $6.88 to $31.00. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $17.47 that is $218K to $262K a year per listing.

Average price

$17.47inside the $15 to $100 sweet spot

Price range

$6.88–$31.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$218K–$262K

Returns

0.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #576 within Gloves & Mittens. It carries 55,311 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#576in Gloves & Mittens

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

55,311per listing

Listings tracked

21

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months