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4.5 X 6.5 Bag

Fail

Shoppers spend an estimated $47K a year here, so 4.5 X 6.5 Bag is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$47K/yr161K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
20%top-5 click share · 74 brands · 103 sellers

Flapen Score

4.5 X 6.5 Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 4.5 X 6.5 Bag is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4.5 X 6.5 Bag market on Amazon at a glance

Shoppers on Amazon United States searched for 4.5 X 6.5 Bag 161K times last year and spent an estimated $47K. The top 5 brands take 31% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
1.2%
Market size, estimated
$47Ka year
Top search term
4.5 x 6.5 bag61K searches a year

02 · Price

A sale here is worth $23.58.

Listings sell for $23.58 on average, from $6.60 to $293.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.58 that is $0 to $2K a year per listing.

Average price
$23.58inside the $15 to $100 sweet spot
Price range
$6.60–$293.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,825 within Crossbody Bags. It carries 1,554 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#2,825in Crossbody Bags
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,554per listing
Listings tracked
115

04 · Newcomers

16 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
16Amazon's first-year sales bar
Average brand age
34 months

Products

Top 4.5 X 6.5 Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

74 falling

Sellers

103

Top-5 brand share

31%

Top 20: 64%

Top-5 click share

20%

Top 20: 47%

Open market

65%

  • Brand 111%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Search terms

Top 4.5 X 6.5 Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4.5 x 6.5 bag61K/yr
  • 4x6 bag21K/yr
  • 6x9 purse12K/yr
  • 5x7 purse15K/yr
  • clear coach bag9K/yr
  • 6x6x2 bag7K/yr
  • western clear stadium bag7K/yr
  • western clear purse7K/yr
  • away stadium bag4K/yr
  • 4 x 6 x 1.5 clutch stadium purse7K/yr

Reviews and returns

What reviews say buyers love and hate about 4.5 X 6.5 Bag

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 4.5 X 6.5 Bag questions

Answered from the same tracked data.