3rd Birthday Shirt Boy

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

1.4%

Market size, estimated

$50Ka year

Peak month

September2.0× the quietest month

Top search term

3rd birthday shirt boy41K searches a year

Listings sell for $14.31 on average, from $8.02 to $19.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.31 that is $0 to $1K a year per listing.

Average price

$14.31under the $15 to $100 sweet spot

Price range

$8.02–$19.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #326 within Baby Boys. It carries 471 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#326in Baby Boys

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

471per listing

Listings tracked

70

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months