3rd Birthday

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

1.2%

Market size, estimated

$66Ka year

Peak month

January1.7× the quietest month

Top search term

3rd birthday44K searches a year

Listings sell for $18.83 on average, from $5.95 to $33.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.83 that is $0 to $2K a year per listing.

Average price

$18.83inside the $15 to $100 sweet spot

Price range

$5.95–$33.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #495 within Tops, Tees & Blouses. It carries 509 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#495in Tops, Tees & Blouses

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

509per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months