38x34 mens jeans
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.30avg listing price — sweet spot $15–$100
Price range
Great$14.27–$63.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad20,262.82avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 40K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 38x34 mens jeans is a $50K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
38x34 mens jeans market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $57K–$71K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 4.3%
- Avg brand age
- 55 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
27
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
46%
Top 20: 81%
Open market
14%
- Rustler21%
- Wrangler Authentics18%
- Levi Strauss Signature Gold18%
- Amazon Essentials17%
- ARIAT6%
- Dickies5%
- Open — no brand owns it (10 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -28.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Top 38x34 mens jeans search terms
- 38x34 mens jeans14K/yr
- mens jeans 38x3414K/yr
- mens jeans 34x384K/yr
- 38 34 mens jeans4K/yr
- 38x34 mens jeans relaxed fit4K/yr
Top 38x34 mens jeans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 34L
Levi Strauss Signature Gold$27.154.5★58,075 rev
Classic Relaxed Fit Dark Stonewash 38W x 34L
Rustler$14.734.5★43,252 rev
Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Smoke 38W X 34L
Wrangler Authentics$32.124.6★62,848 rev
Rustler mens Classic Relaxed Fit Jeans Dark Tint 38W x 34L US
Rustler$14.274.5★43,252 rev
Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 38W x 34L
Amazon Essentials$14.714.2★1,053 rev
Newest
by launch dateLevi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 34L
Levi Strauss Signature Gold$27.1558,075 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans Mystic Maze-Stretch Waistband 38Wx34L
Levi Strauss Signature Gold$27.1016,210 rev
Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Smoke 38W X 34L
Wrangler Authentics$32.1262,848 rev
Regular Fit Comfort Flex Waist Jean Rhodes 38W x 34L
Wrangler Authentics$30.8290,505 rev
Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Carbon 38W x 34L
Wrangler Authentics$32.8862,848 rev
Trending
90-day click momentum
Amazon Essentials Mens Low Stretch Athletic Fit Jeans Stone Medium Wash 38W x 34L
Amazon Essentials$24.214.4★
Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 38W x 34L
Amazon Essentials$14.714.2★
Dickies mens Regular-fit Five-pocket jeans Indigo Blue 38W x 34L US
Dickies$27.944.4★
ARIAT Mens M2 Relaxed Stretch Legacy Boot Cut Jean Brandon 38W x 34L
ARIAT$63.764.6★
Classic Relaxed Fit Medium Stonewash 38W x 34L
Rustler$14.554.5★
What buyers say about 38x34 mens jeans
What buyers praise and complain about, mined from review topics.What buyers love
“Great Fit”
“Inexpensive”
“Quality jeans at a reasonable price”
“very comfortable”
“seem to be very durable”
“As described, and affordable”
“Quality material, comfortable and the price was outstanding”
“Nice and stretchy, very comfortable”
“Great jeans, I like the color”
“Great fit and lightweight”
What buyers complain about
“Weird fit”
“Don't last”
“Quality is not what it used to be”
“They are not the same material as Rustler jeans sold at Walmart”
“ripped in the crotch with a hand stitched patch job NOT NEW”
“Back pocket completely ripped open”
“Not stretchy at all”
“Long in the legs”
“I did take a star off because mine came with a way longer inseam than I ordered”
“Do not use them for work”
Top return reasons
Common questions
- Is 38x34 mens jeans profitable to sell on Amazon United States?
- The niche generates $50K/yr across 38 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the 38x34 mens jeans niche?
- 16 brands and 27 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in 38x34 mens jeans?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.8% — above our launch gate.
- When does demand for 38x34 mens jeans peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the 38x34 mens jeans niche?
- Listings span $14.27–$63.76; the average listing price is $28.30 (sweet spot $15–$100). The average incumbent carries 20,263 reviews — the moat a new listing must climb.