38x32 mens jeans relaxed fit
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.85avg listing price — sweet spot $15–$100
Price range
Great$13.65–$102.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 81K searches
Review moat
Bad17,794.25avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.4%return rate — above 5% kills the launch gate
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 38x32 mens jeans relaxed fit is a $71K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
38x32 mens jeans relaxed fit market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $40K–$48K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 2.8%
- Avg brand age
- 47 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
26
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
34%
Top 20: 67%
Open market
20%
- Levi Strauss Signature Gold32%
- Levi's28%
- Rustler7%
- Amazon Essentials7%
- JMIERR3%
- Wrangler Authentics3%
Demand
Weekly Amazon search volume, last 28 weeks — -32.2% search growth over the last 90 days.Top 38x32 mens jeans relaxed fit search terms
- levis jeans for men relaxed fit27K/yr
- mens levis jeans relaxed fit11K/yr
- levi jeans relaxed fit5K/yr
- 38x32 mens jeans relaxed fit6K/yr
- 38 32 mens jeans4K/yr
- mens levis relaxed fit jeans5K/yr
- mens 38x32 jeans5K/yr
- men blue jeans relaxed fit5K/yr
- work jeans for men relaxed fit4K/yr
- levi mens jeans relaxed fit7K/yr
Top 38x32 mens jeans relaxed fit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 30L
Levi Strauss Signature Gold$27.154.5★58,075 rev
Levis Mens 555 Relaxed Straight Jeans We Good in The West LTWT 32
Levi's$96.100.0★0 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Medium Indigo-Waterless 38W x 34L
Levi Strauss Signature Gold$27.314.5★58,075 rev
Levis Mens 559 Relaxed Straight Fit Jean - 33W x 32L - Navarro - Stretch
Levi's$41.724.5★46,079 rev
Levis Mens 550 Relaxed Fit Jeans (Also Available in Big & Tall) Dark Stonewash 34W x 30L
Levi's$43.374.5★25,818 rev
Newest
by launch dateLevi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 30L
Levi Strauss Signature Gold$27.1558,075 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Medium Indigo-Waterless 38W x 34L
Levi Strauss Signature Gold$27.3158,075 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 32L
Levi Strauss Signature Gold$26.9458,075 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 40W x 30L
Levi Strauss Signature Gold$27.1958,075 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Medium Indigo-Waterless 38W x 32L
Levi Strauss Signature Gold$27.4958,075 rev
Trending
90-day click momentum
Levis Mens 501 Relaxed Jeans Free Day 32
Levi's$102.195.0★
Levis Mens 555 Relaxed Straight Check The Score Size: 32 Inseam: 32
Levi's$90.874.2★
Levis Mens 555 Relaxed Straight Jeans We Good in The West LTWT 32
Levi's$96.100.0★
Amazon Essentials Mens Skinny-Fit High Stretch Jean Dark Wash 38W x 29L
Amazon Essentials$22.034.4★
Soojun Mens Flex Waistband Relaxed Fit Straight Leg Jeans Light Stonewash 34W x 32L
Soojun$28.374.3★
What buyers say about 38x32 mens jeans relaxed fit
What buyers praise and complain about, mined from review topics.What buyers love
“The pants fit perfect”
“Craftsmanship is very nice”
“Money well spent”
“Extremely comfortable”
“Great leather”
“As Advertised”
“Color is amazing”
“Durable and Comfortable”
“Seems sturdy,”
“just the right amount of stretch”
What buyers complain about
“too long”
“It broke in less than a month”
“quality is not quite top notch”
“Poor quality material”
“crotch seams ripped out”
“Not as described”
“Im talking about being wide waist down”
“Color was slightly darker than the photo”
“the buckle is eay to use”
“Cannot trust sizing: Inseam was definitely not correct”
Top return reasons
Common questions
- Is 38x32 mens jeans relaxed fit profitable to sell on Amazon United States?
- The niche generates $71K/yr across 63 tracked products. 12 of 25 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the 38x32 mens jeans relaxed fit niche?
- 24 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in 38x32 mens jeans relaxed fit?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.4% — above our launch gate.
- What does it cost to enter the 38x32 mens jeans relaxed fit niche?
- Listings span $13.65–$102.19; the average listing price is $31.85 (sweet spot $15–$100). The average incumbent carries 17,794 reviews — the moat a new listing must climb.