How competitive is the 38x32 Mens Jeans niche on Amazon United States?

20 brands and 33 sellers compete in 38x32 Mens Jeans on Amazon United States. The top 5 38x32 Mens Jeans products take 35% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in 38x32 Mens Jeans?

38x32 Mens Jeans buyers on Amazon United States complain most about Size-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 8.4% — above our launch gate.

What does it cost to enter the 38x32 Mens Jeans niche?

38x32 Mens Jeans sells for $27.29 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $14.05–$67.53. The average incumbent carries 18,577 reviews — the moat a new listing must climb.

38x32 Mens Jeans

a small market ($23K/yr) — 38x32 Mens Jeans doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45

This niche Category average · 16,930 niches

Is 38x32 Mens Jeans profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 38x32 Mens Jeans is a $23K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

38x32 Mens Jeans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.2% over the last 90 days and 2.7% of searches end in a purchase.

$23K

revenue / yr

Units sold / yr2K

Search volume / yr-16.2%31K

Conversion rate2.7%

Avg price$27.29

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers20 · 33

Top-5 product click share35%

Open market20%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 56 products

Top 38x32 Mens Jeans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Classic Relaxed Fit Dark Stonewash 38W x 32L

Price: $14.60
Rating: 4.5/5
Reviews: 43,252
Age: 2y ago

Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 32L

Price: $26.94
Rating: 4.5/5
Reviews: 58,075
Age: 3w ago

Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Carbon 38W x 32L

Price: $31.95
Rating: 4.6/5
Reviews: 62,848
Age: 3mo ago

Amazon Essentials Mens Slim-Fit Jeans Tinted Medium Indigo 38W x 32L

Price: $16.78
Rating: 4.2/5
Reviews: 1,053
Age: 10mo ago

Classic Relaxed Fit Medium Stonewash 38W x 32L

Price: $14.61
Rating: 4.5/5
Reviews: 43,252
Age: 2y ago

Newest

by launch date

Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 32L

Price: $26.94
Rating: 4.5/5
Reviews: 58,075
Age: 3w ago

Levi Strauss Signature Gold Mens Regular Fit Flex Jeans Westwood #1 38W x 32L

Price: $26.58
Rating: 4.5/5
Reviews: 16,210
Age: 3w ago

Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Carbon 38W x 32L

Price: $31.95
Rating: 4.6/5
Reviews: 62,848
Age: 3mo ago

Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Dirt Road 38W x 32L

Price: $28.44
Rating: 4.4/5
Reviews: 27,242
Age: 3mo ago

Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 38W x 32L

Price: $28.79
Rating: 4.4/5
Reviews: 27,242
Age: 3mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

18%

Amazon Essentials27%
Rustler21%
Wrangler Authentics16%
Levi Strauss Signature Gold14%
Quiksilver3%
Urban Star2%
Open — no brand owns it (14 brands, 18%)

38x32 Mens Jeans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR2.7%Products56Brands20Top 5 Brands80%OOS Rate0.2%Rating4.4★Reviews18,577Avg BSR#160

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

What reviews say buyers love and hate about 38x32 Mens Jeans

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Size-Overall36%

“He like the fit”

Value For Money13%

“Good price”

Quality-Overall11%

“Seem well made”

Comfort-Overall7%

“Very comfortable”

Stretchability/Expandability/Elasticity5%

“stretchy”

What buyers complain about

70% of reviews

Size-Overall26%

“Too small”

Durability12%

“Poor durability”

Quality-Overall9%

“OK for price Really bad quality control”

Pockets/Compartments4%

“within wearing them for a day both pair had a hole in the butt pocket of them”

Value For Money4%

“Not inexpensive - CHEAP”

38x32 Mens Jeans return rate & reasons

Why buyers send it back, as a share of all return requests.

8.4%

Return rate

92%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Waist Fit

22%

3Inseam Fit

4Length

5Thigh Fit

Common 38x32 Mens Jeans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 38x32 Mens Jeans 40/100 on Amazon United States — Skip it. The niche generates $23K/yr across 56 tracked products. 12 of 26 products launched in the last 360 days are still selling. Search demand moved -16.2% over the last 90 days.