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38x32 Mens Jeans

Fail

Shoppers spend an estimated $23K a year here, so 38x32 Mens Jeans is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$23K/yr31K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
35%top-5 click share · 20 brands · 33 sellers

Flapen Score

38x32 Mens Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 38x32 Mens Jeans is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 38x32 Mens Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for 38x32 Mens Jeans 31K times last year and spent an estimated $23K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
2.7%
Market size, estimated
$23Ka year
Peak month
December3.9× the quietest month
Top search term
38x32 mens jeans15K searches a year

02 · Price

A sale here is worth $27.29.

Listings sell for $27.29 on average, from $14.05 to $67.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.29 that is $0 to $3K a year per listing.

Average price
$27.29inside the $15 to $100 sweet spot
Price range
$14.05–$67.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #160 within Jeans. It carries 18,577 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#160in Jeans
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
18,577per listing
Listings tracked
56

04 · Newcomers

12 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
12Amazon's first-year sales bar
Average brand age
55 months

Products

Top 38x32 Mens Jeans products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$683$1K$2K$3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

33

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 72%

Open market

18%

  • Amazon Essentials27%
  • Rustler21%
  • Wrangler Authentics16%
  • Levi Strauss Signature Gold14%
  • Quiksilver3%
  • Urban Star2%
  • Open — no brand owns it (14 brands, 18%)

Demand

38x32 Mens Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Reviews and returns

What reviews say buyers love and hate about 38x32 Mens Jeans

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
8.4%of orders come back
“Too small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 38x32 Mens Jeans questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data