38x32 mens jeans
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.29avg listing price — sweet spot $15–$100
Price range
Great$14.05–$67.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Review moat
Bad18,576.63avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, 38x32 mens jeans is a $23K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
38x32 mens jeans market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.2%
- Avg brand age
- 55 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
33
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
18%
- Amazon Essentials27%
- Rustler21%
- Wrangler Authentics16%
- Levi Strauss Signature Gold14%
- Quiksilver3%
- Urban Star2%
- Open — no brand owns it (14 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -16.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top 38x32 mens jeans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Classic Relaxed Fit Dark Stonewash 38W x 32L
Rustler$14.604.5★43,252 rev
Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 32L
Levi Strauss Signature Gold$26.944.5★58,075 rev
Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Carbon 38W x 32L
Wrangler Authentics$31.954.6★62,848 rev
Amazon Essentials Mens Slim-Fit Jeans Tinted Medium Indigo 38W x 32L
Amazon Essentials$16.784.2★1,053 rev
Classic Relaxed Fit Medium Stonewash 38W x 32L
Rustler$14.614.5★43,252 rev
Newest
by launch dateLevi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 32L
Levi Strauss Signature Gold$26.9458,075 rev
Levi Strauss Signature Gold Mens Regular Fit Flex Jeans Westwood #1 38W x 32L
Levi Strauss Signature Gold$26.5816,210 rev
Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Carbon 38W x 32L
Wrangler Authentics$31.9562,848 rev
Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Dirt Road 38W x 32L
Wrangler Authentics$28.4427,242 rev
Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 38W x 32L
Wrangler Authentics$28.7927,242 rev
Trending
90-day click momentum
Wrangler Authentics Mens Comfort Flex Waist Relaxed Fit Jean Smoke 38W X 32L
Wrangler Authentics$31.814.6★
Amazon Essentials Mens Slim-Fit Jeans Tinted Medium Indigo 38W x 32L
Amazon Essentials$16.784.2★
Amazon Essentials Mens Straight-Fit Stretch Jean - Discontinued Colors Dark Wash 38W x 32L
Amazon Essentials$19.134.2★
Amazon Essentials Mens Rigid Loose Fit Jeans Vintage Blue 38W x 32L
Amazon Essentials$26.494.1★
Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 38W x 32L
Amazon Essentials$21.564.2★
What buyers say about 38x32 mens jeans
What buyers praise and complain about, mined from review topics.What buyers love
“He like the fit”
“Good price”
“Seem well made”
“Very comfortable”
“stretchy”
“Strong and durable”
“Just what I expected”
“So these are affordable for my changing waist line”
“Stylish Jeans for Men”
“The material feels durable”
What buyers complain about
“Too small”
“Poor durability”
“OK for price Really bad quality control”
“within wearing them for a day both pair had a hole in the butt pocket of them”
“Not inexpensive - CHEAP”
“the material on the leg coming apart”
“I had to return two pairs of pants too small from the waist”
“The item i received is not same color in the picture here”
“Its too wide at thighs”
“Cheap for a reason, shrinks”
Top return reasons
Common questions
- Is 38x32 mens jeans profitable to sell on Amazon United States?
- The niche generates $23K/yr across 56 tracked products. 12 of 26 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the 38x32 mens jeans niche?
- 20 brands and 33 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in 38x32 mens jeans?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.4% — above our launch gate.
- When does demand for 38x32 mens jeans peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the 38x32 mens jeans niche?
- Listings span $14.05–$67.53; the average listing price is $27.29 (sweet spot $15–$100). The average incumbent carries 18,577 reviews — the moat a new listing must climb.