38h bras for women
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but high returns (10.9%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible$24.28avg listing price — sweet spot $15–$100
Price range
Great$10.25–$69.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,487.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 141K searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, 38h bras for women is a $59K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
38h bras for women market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $61K–$73K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #409
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.6%
- Avg brand age
- 49 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
55 rising
Sellers
93
Top-5 brand share
55%
Top 20: 86%
Top-5 click share
9%
Top 20: 25%
Open market
43%
- HSIA21%
- DELIMIRA10%
- Vanity Fair10%
- LetsJoli6%
- Glamorise5%
- Fruit of the Loom5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top 38h bras for women search terms
- 36g bra33K/yr
- 38g bra28K/yr
- 36h bra21K/yr
- 38h bra18K/yr
- bra 36g11K/yr
- 36 g bra10K/yr
- 38g bras for women full coverage11K/yr
- bra 38g10K/yr
Top 38h bras for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
Fruit of the Loom$18.154.2★12,386 rev
Vanity Fair womens Beauty Back Smoothing (36c - 42h) Minimizer Bra Midnight Black 36G US
Vanity Fair$22.094.2★34,908 rev
Felina Marvelous Side Smoothing T-Shirt Bra (Warm Nude 36G) | Seamless Comfortable Everyday Bra with Support & Lift
Felina$38.663.6★4,253 rev
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
LetsJoli$19.624.1★16,468 rev
LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
LetsJoli$18.714.1★16,468 rev
Newest
by launch dateFruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
Fruit of the Loom$18.1512,386 rev
Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Black Hue 38G
Fruit of the Loom$18.1912,386 rev
HSIA Minimizer Bras for Women Full Coverage Underwire Unlined Leopard Mesh Plus Size Convertible Bra for Big Busted Black 38G
HSIA$31.61281 rev
QOU Womens Push-Up Deep V Bra Seamless Adjustable Straps Bras with Steel Boned Support for Everyday Wear
QOU$28.4635 rev
Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
TTDREOEO$12.68206 rev
Trending
90-day click momentumMinimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
TTDREOEO$12.683.7★
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
LetsJoli$19.624.1★
QOU Womens Push-Up Deep V Bra Seamless Adjustable Straps Bras with Steel Boned Support for Everyday Wear
QOU$28.464.1★
Deyllo Womens Push Up Lace Bra Comfort Padded Underwire Bra Lift Up Add One Cup(Black 38C)
Deyllo$24.274.3★
HSIA Minimizer Bras for Women Enchante Full Coverage Underwire Bras Plus Size Lifting Floral Lace Bra for Heavy Breast Black
HSIA$22.614.2★
What buyers say about 38h bras for women
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“fits snug”
“Butter soft”
“Amazing quality”
“Very fair price”
“Nice wide straps”
“the color is accurate”
“soft material”
“So theyd fit my chest better”
“Flattering”
What buyers complain about
“Did not fit”
“Straps don't stay put”
“Very uncomfortable bra”
“Large chest, no way”
“Not well made”
“Did not hold up”
“Not as described”
“lose his shape”
“Very flimsy material”
“Stretched out”
Top return reasons
Common questions
- Is 38h bras for women profitable to sell on Amazon United States?
- The niche generates $59K/yr across 261 tracked products. 29 of 84 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 38h bras for women niche?
- 55 brands and 93 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in 38h bras for women?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.9% — above our launch gate.
- When does demand for 38h bras for women peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 38h bras for women niche?
- Listings span $10.25–$69.60; the average listing price is $24.28 (sweet spot $15–$100). The average incumbent carries 8,488 reviews — the moat a new listing must climb.