38h Bras for Women

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

+24.0%

Conversion, latest week

1.7%

Market size, estimated

$59Ka year

Peak month

May1.6× the quietest month

Top search term

36g bra33K searches a year

Listings sell for $24.28 on average, from $10.25 to $69.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.28 that is $0 to $2K a year per listing.

Average price

$24.28inside the $15 to $100 sweet spot

Price range

$10.25–$69.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #409 within Lingerie. It carries 8,488 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#409in Lingerie

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

8,488per listing

Listings tracked

261

84 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

84

Successful launches

29Amazon's first-year sales bar

Average brand age

49 months