38h Bras for Women
38h Bras for Women shows a fragmented shelf (top 5 take 9% of clicks), but high returns (10.9%) keeps it on the watch list.
Flapen Score
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Is 38h Bras for Women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 38h Bras for Women is a $59K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
38h Bras for Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +24.0% over the last 90 days and 1.7% of searches end in a purchase.
$59K
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 261 products
Top 38h Bras for Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
- Price
- $18.15
- Rating
- 4.2/5
- Reviews
- 12,386
- Age
- 1mo ago
Vanity Fair womens Beauty Back Smoothing (36c - 42h) Minimizer Bra Midnight Black 36G US
- Price
- $22.09
- Rating
- 4.2/5
- Reviews
- 34,908
- Age
- 6y ago
Felina Marvelous Side Smoothing T-Shirt Bra (Warm Nude 36G) | Seamless Comfortable Everyday Bra with Support & Lift
- Price
- $38.66
- Rating
- 3.6/5
- Reviews
- 4,253
- Age
- 7y ago
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
- Price
- $19.62
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 5mo ago
LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
- Price
- $18.71
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 1y ago
Trending
90-day click momentum
Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
- Price
- $12.68
- Rating
- 3.7/5
- Reviews
- 206
- Age
- 5mo ago
LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)
- Price
- $19.62
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 5mo ago
QOU Womens Push-Up Deep V Bra Seamless Adjustable Straps Bras with Steel Boned Support for Everyday Wear
- Price
- $28.46
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 5mo ago
Deyllo Womens Push Up Lace Bra Comfort Padded Underwire Bra Lift Up Add One Cup(Black 38C)
- Price
- $24.27
- Rating
- 4.3/5
- Reviews
- 18,414
- Age
- 7y ago
HSIA Minimizer Bras for Women Enchante Full Coverage Underwire Bras Plus Size Lifting Floral Lace Bra for Heavy Breast Black
- Price
- $22.61
- Rating
- 4.2/5
- Reviews
- 16,672
- Age
- 7y ago
Newest
by launch dateFruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G
- Price
- $18.15
- Rating
- 4.2/5
- Reviews
- 12,386
- Age
- 1mo ago
Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Black Hue 38G
- Price
- $18.19
- Rating
- 4.2/5
- Reviews
- 12,386
- Age
- 1mo ago
HSIA Minimizer Bras for Women Full Coverage Underwire Unlined Leopard Mesh Plus Size Convertible Bra for Big Busted Black 38G
- Price
- $31.61
- Rating
- 4.2/5
- Reviews
- 281
- Age
- 5mo ago
QOU Womens Push-Up Deep V Bra Seamless Adjustable Straps Bras with Steel Boned Support for Everyday Wear
- Price
- $28.46
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 5mo ago
Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)
- Price
- $12.68
- Rating
- 3.7/5
- Reviews
- 206
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
Brands
55 rising
Sellers
93
Top-5 brand share
55%
Top 20: 86%
Top-5 click share
9%
Top 20: 25%
Open market
43%
- HSIA21%
- DELIMIRA10%
- Vanity Fair10%
- LetsJoli6%
- Glamorise5%
- Fruit of the Loom5%
38h Bras for Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.6×
Top 38h Bras for Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 36g bra33K/yr
- 38g bra28K/yr
- 36h bra21K/yr
- 38h bra18K/yr
- bra 36g11K/yr
- 36 g bra10K/yr
- 38g bras for women full coverage11K/yr
- bra 38g10K/yr
What reviews say buyers love and hate about 38h Bras for Women
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Comfortable to wear”
“fits snug”
“Butter soft”
“Amazing quality”
“Very fair price”
What buyers complain about
58% of reviews“Did not fit”
“Straps don't stay put”
“Very uncomfortable bra”
“Large chest, no way”
“Not well made”
38h Bras for Women return rate & reasons
Why buyers send it back, as a share of all return requests.
10.9%
Return rate
92%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 38h Bras for Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
